BE ENTHUSIASTIC Trademark

Trademark Overview


On Thursday, September 17, 2015, a trademark application was filed for BE ENTHUSIASTIC with the United States Patent and Trademark Office. The USPTO has given the BE ENTHUSIASTIC trademark a serial number of 86760062. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Tuesday, May 28, 2024. This trademark is owned by ESTEE LAUDER INC.. The BE ENTHUSIASTIC trademark is filed in the Advertising, Business and Retail Services category with the following description:

Providing a customer loyalty and reward program whereby members will receive benefits relating to cosmetics, fragrances for personal use, non-medicated skincare products and beauty services
be enthusiastic

General Information


Serial Number86760062
Word MarkBE ENTHUSIASTIC
Filing DateThursday, September 17, 2015
Status710 - CANCELLED - SECTION 8
Status DateTuesday, May 28, 2024
Registration Number5335912
Registration DateTuesday, November 14, 2017
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 9, 2016

Trademark Statements


Goods and ServicesProviding a customer loyalty and reward program whereby members will receive benefits relating to cosmetics, fragrances for personal use, non-medicated skincare products and beauty services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateTuesday, May 28, 2024
Primary Code035
First Use Anywhere DateFriday, October 16, 2015
First Use In Commerce DateFriday, October 16, 2015

Trademark Owner History


Party NameESTEE LAUDER INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Party NameESTEE LAUDER INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Party NameESTEE LAUDER INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Trademark Events


Event DateEvent Description
Friday, January 8, 2016PRIORITY ACTION WRITTEN
Monday, September 21, 2015NEW APPLICATION ENTERED
Monday, September 21, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 4, 2016ASSIGNED TO EXAMINER
Friday, January 8, 2016PRIORITY ACTION E-MAILED
Friday, January 8, 2016NOTIFICATION OF PRIORITY ACTION E-MAILED
Tuesday, August 9, 2016PUBLISHED FOR OPPOSITION
Tuesday, October 4, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, July 1, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, July 1, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, July 1, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 6, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 20, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 9, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, October 4, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, April 4, 2017SOU EXTENSION 1 FILED
Tuesday, April 18, 2017TEAS PETITION TO REVIVE RECEIVED
Tuesday, April 18, 2017PETITION TO REVIVE-GRANTED
Tuesday, April 18, 2017SOU EXTENSION RECEIVED WITH TEAS PETITION
Wednesday, April 19, 2017NOTICE OF REVIVAL - E-MAILED
Thursday, May 11, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 11, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, May 22, 2017SOU EXTENSION 1 GRANTED
Tuesday, May 23, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, October 13, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 14, 2017REGISTERED-PRINCIPAL REGISTER
Monday, November 14, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 28, 2024CANCELLED SEC. 8 (6-YR)
Thursday, October 12, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, October 4, 2017USE AMENDMENT FILED
Thursday, October 12, 2017STATEMENT OF USE PROCESSING COMPLETE