BE DIRECT Trademark

Trademark Overview


On Monday, April 7, 2014, a trademark application was filed for BE DIRECT with the United States Patent and Trademark Office. The USPTO has given the BE DIRECT trademark a serial number of 86244488. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 2, 2021. This trademark is owned by DIRECT GENERAL CORPORATION. The BE DIRECT trademark is filed in the Insurance & Financial Services and Construction & Repair Services categories with the following description:

Insurance administration in the field of automobile liability, property, casualty, physical damage, and life insurance; insurance claims processing

Emergency roadside assistance services, namely, responding to calls for roadside assistance, flat tire changing, emergency fuel supplying, and battery jump starting
be direct

General Information


Serial Number86244488
Word MarkBE DIRECT
Filing DateMonday, April 7, 2014
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 2, 2021
Registration Number4644474
Registration DateTuesday, November 25, 2014
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 9, 2014

Trademark Statements


Goods and ServicesInsurance administration in the field of automobile liability, property, casualty, physical damage, and life insurance; insurance claims processing
Goods and ServicesEmergency roadside assistance services, namely, responding to calls for roadside assistance, flat tire changing, emergency fuel supplying, and battery jump starting

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 2, 2021
Primary Code036
First Use Anywhere DateTuesday, February 18, 2014
First Use In Commerce DateTuesday, February 18, 2014

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 2, 2021
Primary Code037
First Use Anywhere DateTuesday, February 18, 2014
First Use In Commerce DateTuesday, February 18, 2014

Trademark Owner History


Party NameDIRECT GENERAL CORPORATION
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNASHVILLE, TN 37217

Party NameDIRECT GENERAL CORPORATION
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNASHVILLE, TN 37217

Party NameDIRECT GENERAL CORPORATION
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNASHVILLE, TN 37217

Trademark Events


Event DateEvent Description
Friday, July 2, 2021CANCELLED SEC. 8 (6-YR)
Monday, November 25, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, December 6, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, November 10, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, November 25, 2014REGISTERED-PRINCIPAL REGISTER
Tuesday, September 9, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 9, 2014PUBLISHED FOR OPPOSITION
Wednesday, August 20, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, August 1, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, July 29, 2014ASSIGNED TO LIE
Thursday, July 17, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, July 17, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 17, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 16, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 15, 2014NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Tuesday, July 15, 2014EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Tuesday, July 15, 2014COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Tuesday, July 15, 2014EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Tuesday, July 15, 2014ASSIGNED TO EXAMINER
Saturday, April 19, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, April 10, 2014NEW APPLICATION ENTERED IN TRAM