BE COOL. BE VERY COOL. Trademark

Trademark Overview


On Tuesday, April 27, 2004, a trademark application was filed for BE COOL. BE VERY COOL. with the United States Patent and Trademark Office. The USPTO has given the BE COOL. BE VERY COOL. trademark a serial number of 78408695. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, December 17, 2025. This trademark is owned by Black Ice, LLC. The BE COOL. BE VERY COOL. trademark is filed in the Medical Instrument Products category with the following description:

Cooling devices, namely cold packs for providing cooling or treating injuries
be cool. be very cool.

General Information


Serial Number78408695
Word MarkBE COOL. BE VERY COOL.
Filing DateTuesday, April 27, 2004
Status800 - REGISTERED AND RENEWED
Status DateWednesday, December 17, 2025
Registration Number3056464
Registration DateTuesday, January 31, 2006
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 25, 2005

Trademark Statements


Goods and ServicesCooling devices, namely cold packs for providing cooling or treating injuries

Classification Information


International Class010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.
US Class Codes026, 039, 044
Class Status Code6 - Active
Class Status DateWednesday, May 5, 2004
Primary Code010
First Use Anywhere DateThursday, July 22, 2004
First Use In Commerce DateThursday, July 22, 2004

Trademark Owner History


Party NameBlack Ice, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBartlett, TN 38133

Party NameBlack Ice, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBartlett, TN 38135

Party NameBlack Ice, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBartlett, TN 38135

Trademark Events


Event DateEvent Description
Wednesday, May 5, 2004NEW APPLICATION ENTERED
Monday, June 28, 2004TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 22, 2004ASSIGNED TO EXAMINER
Monday, November 22, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 30, 2004ASSIGNED TO LIE
Tuesday, November 30, 2004LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, January 5, 2005NOTICE OF PUBLICATION
Tuesday, January 25, 2005PUBLISHED FOR OPPOSITION
Tuesday, April 19, 2005NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 18, 2005PAPER RECEIVED
Friday, October 14, 2005USE AMENDMENT FILED
Friday, November 4, 2005STATEMENT OF USE PROCESSING COMPLETE
Tuesday, November 22, 2005ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, November 25, 2005ASSIGNED TO LIE
Wednesday, December 14, 2005ASSIGNED TO LIE
Wednesday, December 14, 2005LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, January 31, 2006REGISTERED-PRINCIPAL REGISTER
Friday, February 11, 2011TEAS SECTION 8 & 15 RECEIVED
Thursday, March 3, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, March 7, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, February 1, 2016TEAS SECTION 8 & 9 RECEIVED
Thursday, April 7, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, April 7, 2016POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Tuesday, May 17, 2016TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, May 18, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, May 18, 2016REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, May 18, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, April 11, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 31, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, September 10, 2025TEAS SECTION 8 & 9 RECEIVED
Wednesday, December 17, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, December 17, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, December 17, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, December 17, 2025REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, December 17, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED