BE COOL BE NICE Trademark

Trademark Overview


On Monday, March 27, 2017, a trademark application was filed for BE COOL BE NICE with the United States Patent and Trademark Office. The USPTO has given the BE COOL BE NICE trademark a serial number of 79218908. The federal status of this trademark filing is CANCELLED - SECTION 71 as of Friday, October 10, 2025. This trademark is owned by Delicious Ltd. The BE COOL BE NICE trademark is filed in the Pharmaceutical Products, Leather Products, Meat & Processed Food Products, Staple Food Products, Light Beverage Products, Advertising, and Business and Retail Services categories with the following description:

Sugar; rice; tapioca; sago; processed oats; flour and preparations made from cereals, namely, cereal bars, muesli; bread; ices; honey; treacle; yeast; baking-powder; salt; mustard; vinegar; sauces as condiments; spices; breakfast cereal; bubble gum; cake decorations made of candy; chewing gum; crackers; frozen yogurt; ice cream; pretzels; confectionery chips; malt for food; soybean malt for food purposes; sugar confectionery; edible decorations for cake; rice cakes; pastilles, namely, confectionery pastilles; pastries; meat tenderisers for household purposes; starch-based binding agents for ice-cream; fruit sauces

Meat; fish, not live; poultry and game; meat extracts; preserved, dried and cooked fruits and vegetables; jellies, jams; eggs, milk and milk products excluding ice cream, ice milk and frozen yogurt; edible oils and fats; dips; peanut butter; oat milk; bases for making milkshakes

Leather and imitations of leather; hides; trunks and travelling bags; umbrellas, parasols and walking sticks; travelling sets as leatherware in the nature of luggage; backpacks; bags, namely, garment bags for travel, net bags for shopping, beach bags, school bags, bags for clothes in the nature of bags for sports clothing, bags for use in sports for carrying sports apparel, bath bags in the nature of toiletry bags sold empty; casual bags in the nature of all purpose carrying bags, bags for toiletry kits sold empty, weekend bags; school satchels; vanity cases not fitted; tote bags

Pharmaceutical, veterinary and sanitary preparations, namely, pain relief medication, antioxidants, sanitary sterilizing preparations; dietetic substances adapted for medical use; dietary supplements and dietetic preparations, namely, dietetic food preparations for children, namely, pastry, cookies, crackers, adapted for medical use; food for babies; plasters in the nature of medical plasters, sticking plasters for medical use,pre-moistened medicated wipes for sanitation, materials for dressings in the nature of corn plasters, mustard plasters;material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides; herbicides; hygienic preparations and articles, namely, hygiene pads, pre-moistened medicated tissues for medical use

Advertising; business assistance, management and administrative services; office functions; advertising and promotion services and information services relating thereto; promotion of competitions, contests, games, game shows, quizzes, fun days, charity events, exhibitions, shows, roadshows, staged events, raves, theatrical performances, concerts, live performances and participation events; business analysis, research and information services

Beers; mineral and aerated waters
be cool be nice

General Information


Serial Number79218908
Word MarkBE COOL BE NICE
Filing DateMonday, March 27, 2017
Status709 - CANCELLED - SECTION 71
Status DateFriday, October 10, 2025
Registration Number5705751
Registration DateTuesday, March 26, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 8, 2019

Trademark Statements


Goods and ServicesSugar; rice; tapioca; sago; processed oats; flour and preparations made from cereals, namely, cereal bars, muesli; bread; ices; honey; treacle; yeast; baking-powder; salt; mustard; vinegar; sauces as condiments; spices; breakfast cereal; bubble gum; cake decorations made of candy; chewing gum; crackers; frozen yogurt; ice cream; pretzels; confectionery chips; malt for food; soybean malt for food purposes; sugar confectionery; edible decorations for cake; rice cakes; pastilles, namely, confectionery pastilles; pastries; meat tenderisers for household purposes; starch-based binding agents for ice-cream; fruit sauces
Goods and ServicesMeat; fish, not live; poultry and game; meat extracts; preserved, dried and cooked fruits and vegetables; jellies, jams; eggs, milk and milk products excluding ice cream, ice milk and frozen yogurt; edible oils and fats; dips; peanut butter; oat milk; bases for making milkshakes
Goods and ServicesLeather and imitations of leather; hides; trunks and travelling bags; umbrellas, parasols and walking sticks; travelling sets as leatherware in the nature of luggage; backpacks; bags, namely, garment bags for travel, net bags for shopping, beach bags, school bags, bags for clothes in the nature of bags for sports clothing, bags for use in sports for carrying sports apparel, bath bags in the nature of toiletry bags sold empty; casual bags in the nature of all purpose carrying bags, bags for toiletry kits sold empty, weekend bags; school satchels; vanity cases not fitted; tote bags
Goods and ServicesPharmaceutical, veterinary and sanitary preparations, namely, pain relief medication, antioxidants, sanitary sterilizing preparations; dietetic substances adapted for medical use; dietary supplements and dietetic preparations, namely, dietetic food preparations for children, namely, pastry, cookies, crackers, adapted for medical use; food for babies; plasters in the nature of medical plasters, sticking plasters for medical use,pre-moistened medicated wipes for sanitation, materials for dressings in the nature of corn plasters, mustard plasters;material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides; herbicides; hygienic preparations and articles, namely, hygiene pads, pre-moistened medicated tissues for medical use
Goods and ServicesAdvertising; business assistance, management and administrative services; office functions; advertising and promotion services and information services relating thereto; promotion of competitions, contests, games, game shows, quizzes, fun days, charity events, exhibitions, shows, roadshows, staged events, raves, theatrical performances, concerts, live performances and participation events; business analysis, research and information services
Goods and ServicesBeers; mineral and aerated waters

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 10, 2025
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status CodeC - Sec. 18 - Class(es) in a Multiple Class Registration
Class Status DateMonday, December 4, 2023
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 10, 2025
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 10, 2025
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 10, 2025
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 10, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDelicious Ltd
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressBS

Party NameDelicious Ltd
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressBS

Party NameDelicious Ltd
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressBS

Trademark Events


Event DateEvent Description
Thursday, October 26, 2017NON-FINAL ACTION WRITTEN
Thursday, October 19, 2017SN ASSIGNED FOR SECT 66A APPL FROM IB
Tuesday, October 24, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, October 24, 2017ASSIGNED TO EXAMINER
Friday, October 27, 2017NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Saturday, October 28, 2017APPLICATION FILING RECEIPT MAILED
Friday, November 3, 2017REFUSAL PROCESSED BY MPU
Friday, November 3, 2017NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Saturday, November 25, 2017REFUSAL PROCESSED BY IB
Wednesday, May 2, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, November 8, 2018TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, May 2, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, May 2, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 9, 2018FINAL REFUSAL WRITTEN
Thursday, May 10, 2018FINAL REFUSAL MAILED
Thursday, November 8, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, December 19, 2018NOTICE OF PUBLICATION
Tuesday, January 8, 2019PUBLISHED FOR OPPOSITION
Wednesday, March 20, 2019NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Tuesday, March 26, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, June 26, 2019FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Friday, July 26, 2019FINAL DISPOSITION PROCESSED
Friday, July 26, 2019FINAL DISPOSITION NOTICE SENT TO IB
Friday, August 16, 2019FINAL DECISION TRANSACTION PROCESSED BY IB
Saturday, April 2, 2022NEW REPRESENTATIVE AT IB RECEIVED
Thursday, November 8, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, November 15, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 20, 2019NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB
Friday, April 5, 2019NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
Friday, June 16, 2023CANCELLATION INSTITUTED NO. 999999
Friday, September 22, 2023CANCELLATION GRANTED NO. 999999
Monday, October 16, 2023CANCELLATION GRANTED NO. 999999
Monday, December 4, 2023CANCELLED SECTION 18-PARTIAL
Tuesday, December 5, 2023CANCELLATION TERMINATED NO. 999999
Tuesday, December 5, 2023TTAB RELEASE CASE TO TRADEMARKS
Friday, October 10, 2025CANCELLED SECTION 71