| Serial Number | 74377780 |
| Word Mark | BE COOL |
| Filing Date | Monday, April 12, 1993 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, June 13, 2025 |
| Registration Number | 1840365 |
| Registration Date | Tuesday, June 21, 1994 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 9, 1993 |
| Goods and Services | instructional video programs consisting of prerecorded video tapes and a paper teacher's guide used to teach students how to deal with difficult people |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 10, 1993 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, March 31, 1992 |
| First Use In Commerce Date | Tuesday, March 31, 1992 |
| Party Name | JAMES STANFIELD & COMPANY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA BARBARA, CA 93103 |
| Party Name | JAMES STANFIELD COMPANY, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93140-1058 |
| Party Name | JAMES STANFIELD COMPANY, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93103 |
| Party Name | JAMES STANFIELD COMPANY, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93103 |
| Event Date | Event Description |
| Thursday, September 2, 1993 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 8, 1993 | NOTICE OF PUBLICATION |
| Tuesday, November 9, 1993 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 21, 1994 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 12, 1999 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Friday, July 9, 1993 | ASSIGNED TO EXAMINER |
| Monday, August 2, 1993 | NON-FINAL ACTION MAILED |
| Monday, August 9, 1993 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 19, 1993 | EXAMINER'S AMENDMENT MAILED |
| Friday, August 20, 1993 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 20, 1999 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, October 31, 2003 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Tuesday, January 13, 2004 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, January 13, 2004 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, May 30, 2014 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Monday, July 23, 2007 | CASE FILE IN TICRS |
| Friday, May 30, 2014 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, May 31, 2014 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, May 31, 2014 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Saturday, May 31, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, June 21, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, October 8, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, January 31, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, January 31, 2025 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |
| Thursday, June 12, 2025 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Friday, June 13, 2025 | POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED |
| Friday, June 13, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, June 13, 2025 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) |
| Wednesday, September 3, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, June 13, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |