BE CONSCIOUS. BE FEARLESS. BE BEAUTIFUL. Trademark

Trademark Overview


On Wednesday, July 24, 2019, a trademark application was filed for BE CONSCIOUS. BE FEARLESS. BE BEAUTIFUL. with the United States Patent and Trademark Office. The USPTO has given the BE CONSCIOUS. BE FEARLESS. BE BEAUTIFUL. trademark a serial number of 88534180. The federal status of this trademark filing is REGISTERED as of Tuesday, December 24, 2019. This trademark is owned by Obagi Cosmeceuticals LLC. The BE CONSCIOUS. BE FEARLESS. BE BEAUTIFUL. trademark is filed in the Advertising, Business and Retail Services, Personal and Legal & Social Services categories with the following description:

Promoting public awareness of cultural and ethnic diversity, cultural and ethnic equality and intercultural issues; promoting public awareness of the need for cultural and ethnic inclusiveness in society; providing consumer information in the fields of skin care preparations and skin care products; sales promotion for others in the fields of skin care preparations and skin care products via an Internet website

Providing a website featuring information relating to ethnic and cultural diversity, ethnic and cultural equality, intercultural issues and ethnic and cultural inclusiveness in society; providing a website featuring information relating to diverse human cultures and associated beliefs and lifestyles; on-line social networking services in the fields of ethnic and cultural diversity, ethnic and cultural equality, intercultural issues and ethnic and cultural inclusiveness in society
be conscious. be fearless. be beautiful.

General Information


Serial Number88534180
Word MarkBE CONSCIOUS. BE FEARLESS. BE BEAUTIFUL.
Filing DateWednesday, July 24, 2019
Status700 - REGISTERED
Status DateTuesday, December 24, 2019
Registration Number5944255
Registration DateTuesday, December 24, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 8, 2019

Trademark Statements


Goods and ServicesPromoting public awareness of cultural and ethnic diversity, cultural and ethnic equality and intercultural issues; promoting public awareness of the need for cultural and ethnic inclusiveness in society; providing consumer information in the fields of skin care preparations and skin care products; sales promotion for others in the fields of skin care preparations and skin care products via an Internet website
Goods and ServicesProviding a website featuring information relating to ethnic and cultural diversity, ethnic and cultural equality, intercultural issues and ethnic and cultural inclusiveness in society; providing a website featuring information relating to diverse human cultures and associated beliefs and lifestyles; on-line social networking services in the fields of ethnic and cultural diversity, ethnic and cultural equality, intercultural issues and ethnic and cultural inclusiveness in society

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, August 2, 2019
Primary Code035
First Use Anywhere DateWednesday, May 8, 2019
First Use In Commerce DateWednesday, May 8, 2019

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, August 2, 2019
Primary Code045
First Use Anywhere DateWednesday, May 8, 2019
First Use In Commerce DateWednesday, May 8, 2019

Trademark Owner History


Party NameObagi Cosmeceuticals LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLong Beach, CA 90806

Party NameObagi Cosmeceuticals LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLong Beach, CA 90806

Party NameObagi Cosmeceuticals LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLong Beach, CA 90806

Trademark Events


Event DateEvent Description
Monday, July 29, 2019NEW APPLICATION ENTERED
Friday, August 2, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 26, 2019ASSIGNED TO EXAMINER
Wednesday, August 28, 2019EXAMINERS AMENDMENT -WRITTEN
Wednesday, August 28, 2019EXAMINERS AMENDMENT E-MAILED
Wednesday, August 28, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, August 28, 2019EXAMINER'S AMENDMENT ENTERED
Wednesday, August 28, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, September 5, 2019ASSIGNED TO LIE
Wednesday, September 18, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 24, 2019REGISTERED-PRINCIPAL REGISTER
Saturday, August 16, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, August 16, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, August 16, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 8, 2019PUBLISHED FOR OPPOSITION
Tuesday, October 8, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, April 22, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, December 24, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED