| Serial Number | 88139615 |
| Word Mark | BE BRILLIANT MOVEMENT |
| Filing Date | Tuesday, October 2, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 5, 2025 |
| Registration Number | 5756611 |
| Registration Date | Tuesday, May 21, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 5, 2019 |
| NOT AVAILABLE | "MOVEMENT" |
| Goods and Services | Personal image development consultation; Counseling in the field of personal development, namely, self-improvement, self-fulfillment, and interpersonal communication; Providing information in the field of personal development, namely, personal improvement; Providing information in the field of personal development, namely, improving oneself through achievement of timely and challenging goals; Providing information in the field of personal development, namely, self-improvement, self-fulfillment, and interpersonal communication; Providing information in the field of personal image development |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 5, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | Wednesday, June 1, 2016 |
| First Use In Commerce Date | Friday, July 1, 2016 |
| Party Name | Durant Hospitality Group Limited Liability Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Burlington, NJ 080163865 |
| Party Name | Durant Hospitality Group Limited Liability Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Burlington, NJ 080163865 |
| Party Name | Durant Hospitality Group Limited Liability Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Burlington, NJ 080163865 |
| Event Date | Event Description |
| Friday, October 5, 2018 | NEW APPLICATION ENTERED |
| Wednesday, October 10, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, December 9, 2018 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Sunday, December 9, 2018 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Monday, January 14, 2019 | ASSIGNED TO EXAMINER |
| Monday, January 14, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, January 14, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Monday, January 14, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, January 14, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Monday, January 14, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 30, 2019 | ASSIGNED TO LIE |
| Wednesday, February 13, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 5, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 5, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 21, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 21, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, December 5, 2025 | CANCELLED SEC. 8 (6-YR) |