BE BRILLIANT ELIXIR Trademark
Trademark Overview
On Tuesday, January 16, 2018, a trademark application was filed for BE BRILLIANT ELIXIR with the United States Patent and Trademark Office. The USPTO has given the BE BRILLIANT ELIXIR trademark a serial number of 87757736. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 20, 2026. This trademark is owned by Brilliant Elixirs, Inc.. The BE BRILLIANT ELIXIR trademark is filed in the Light Beverage Products category with the following description:
Energy drinks; Fruit drinks; Fruit flavored drinks; Herbal juices; Isotonic drinks; Non-alcoholic beverages flavored with tea; Non-alcoholic honey-based beverages
General Information
| Serial Number | 87757736 |
| Word Mark | BE BRILLIANT ELIXIR |
| Filing Date | Tuesday, January 16, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 20, 2026 |
| Registration Number | 5854283 |
| Registration Date | Tuesday, September 10, 2019 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, June 25, 2019 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "BRILLIANT ELIXIR" with a stylized design of the letters "BE" on each side. |
| Goods and Services | Energy drinks; Fruit drinks; Fruit flavored drinks; Herbal juices; Isotonic drinks; Non-alcoholic beverages flavored with tea; Non-alcoholic honey-based beverages |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 20, 2026 |
| Primary Code | 032 |
| First Use Anywhere Date | Tuesday, February 10, 2015 |
| First Use In Commerce Date | Wednesday, February 11, 2015 |
Trademark Owner History
| Party Name | Brilliant Elixirs, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94602
US |
| Party Name | Brilliant Elixirs, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94602
US |
| Party Name | Brilliant Elixirs, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94602
US |
Trademark Events
| Event Date | Event Description |
| Friday, January 19, 2018 | NEW APPLICATION ENTERED |
| Monday, January 29, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 25, 2018 | ASSIGNED TO EXAMINER |
| Friday, April 27, 2018 | SUSPENSION LETTER WRITTEN |
| Friday, April 27, 2018 | LETTER OF SUSPENSION E-MAILED |
| Friday, April 27, 2018 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, October 29, 2018 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Wednesday, May 8, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 20, 2019 | ASSIGNED TO LIE |
| Wednesday, June 5, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 25, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 25, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 10, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 10, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 20, 2026 | CANCELLED SEC. 8 (6-YR) |
