BE BRILLIANT Trademark

Trademark Overview


On Friday, July 10, 2015, a trademark application was filed for BE BRILLIANT with the United States Patent and Trademark Office. The USPTO has given the BE BRILLIANT trademark a serial number of 86689387. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, April 27, 2022. This trademark is owned by Ameriprise Financial, Inc.. The BE BRILLIANT trademark is filed in the Insurance & Financial Services category with the following description:

Financial services, namely, advice relating to investments, financial asset management, cash management, financial analysis and consultation, financial planning consultation; financial portfolio management, financial planning for retirement in the fields of defined benefits and defined contributions; providing educational information in the field of financial planning for retirement; providing financial planning for retirement
be brilliant

General Information


Serial Number86689387
Word MarkBE BRILLIANT
Filing DateFriday, July 10, 2015
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, April 27, 2022
Registration Number4948011
Registration DateTuesday, April 26, 2016
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 24, 2015

Trademark Statements


Goods and ServicesFinancial services, namely, advice relating to investments, financial asset management, cash management, financial analysis and consultation, financial planning consultation; financial portfolio management, financial planning for retirement in the fields of defined benefits and defined contributions; providing educational information in the field of financial planning for retirement; providing financial planning for retirement

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 15, 2015
Primary Code036
First Use Anywhere DateTuesday, September 8, 2015
First Use In Commerce DateTuesday, September 8, 2015

Trademark Owner History


Party NameAmeriprise Financial, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55474

Party NameAmeriprise Financial, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55474

Party NameAmeriprise Financial, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55474

Trademark Events


Event DateEvent Description
Tuesday, July 14, 2015NEW APPLICATION ENTERED
Wednesday, July 15, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, October 17, 2015ASSIGNED TO EXAMINER
Saturday, October 17, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 4, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, November 9, 2015TEAS POST PUBLICATION AMENDMENT RECEIVED
Tuesday, November 17, 2015ASSIGNED TO PETITION STAFF
Tuesday, November 24, 2015PUBLISHED FOR OPPOSITION
Tuesday, November 24, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, November 25, 2015POST PUBLICATION AMENDMENT - ENTERED
Tuesday, January 19, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, February 5, 2016TEAS STATEMENT OF USE RECEIVED
Friday, March 11, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, February 5, 2016USE AMENDMENT FILED
Friday, March 11, 2016STATEMENT OF USE PROCESSING COMPLETE
Monday, March 21, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, March 22, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 26, 2016REGISTERED-PRINCIPAL REGISTER
Monday, April 26, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, November 8, 2021TEAS SECTION 8 & 15 RECEIVED
Wednesday, April 27, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, April 27, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, April 27, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, June 27, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 27, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 27, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 17, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 17, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 17, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 23, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, April 26, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, November 18, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED