BE BRAVE IN THE PURSUIT OF BEAUTY Trademark
Trademark Overview
On Thursday, December 12, 2024, a trademark application was filed for BE BRAVE IN THE PURSUIT OF BEAUTY with the United States Patent and Trademark Office. The USPTO has given the BE BRAVE IN THE PURSUIT OF BEAUTY trademark a serial number of 98898587. The federal status of this trademark filing is REGISTERED as of Tuesday, May 6, 2025. This trademark is owned by L'OREAL. The BE BRAVE IN THE PURSUIT OF BEAUTY trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Perfumery, non-medicated toiletry preparations, cosmetics, make-up, non-medicated skincare preparations, cosmetic preparations for body care, non-medicated facial care preparations, non-medicated hair care preparations and hair color preparations
General Information
| Serial Number | 98898587 |
| Word Mark | BE BRAVE IN THE PURSUIT OF BEAUTY |
| Filing Date | Thursday, December 12, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 6, 2025 |
| Registration Number | 7787316 |
| Registration Date | Tuesday, May 6, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 18, 2025 |
Trademark Statements
| Goods and Services | Perfumery, non-medicated toiletry preparations, cosmetics, make-up, non-medicated skincare preparations, cosmetic preparations for body care, non-medicated facial care preparations, non-medicated hair care preparations and hair color preparations |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 12, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | L'OREAL |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Paris 75008
FR |
| Party Name | L'OREAL |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Paris 75008
FR |
| Party Name | L'OREAL |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Paris 75008
FR |
Trademark Events
| Event Date | Event Description |
| Thursday, December 12, 2024 | NEW APPLICATION ENTERED |
| Thursday, December 12, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 6, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Monday, January 6, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 30, 2024 | ASSIGNED TO EXAMINER |
| Monday, January 6, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, January 6, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, January 6, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 28, 2025 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 22, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 28, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, March 12, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 18, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 18, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 6, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 6, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
