BE BETTER. Trademark

Trademark Overview


On Friday, November 5, 2010, a trademark application was filed for BE BETTER. with the United States Patent and Trademark Office. The USPTO has given the BE BETTER. trademark a serial number of 85170203. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 7, 2022. This trademark is owned by Michael Baldwin Inc.. The BE BETTER. trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

Executive and team coaching and development, namely, professional coaching services in the field of business, business education and training services in the nature of developing and facilitating customized leadership and executive development programs, providing executive coaching services and providing business education programs to employees and executives

Personal and corporate branding, namely, brand positioning services, advertising services in the nature of creating corporate and brand identity for others, brand concept and brand development services for corporate and individual clients, branding services in the nature of consulting, development, management and marketing of brands for businesses, concept and brand development in business and education
be better.

General Information


Serial Number85170203
Word MarkBE BETTER.
Filing DateFriday, November 5, 2010
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 7, 2022
Registration Number3989278
Registration DateTuesday, July 5, 2011
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 19, 2011

Trademark Statements


Goods and ServicesExecutive and team coaching and development, namely, professional coaching services in the field of business, business education and training services in the nature of developing and facilitating customized leadership and executive development programs, providing executive coaching services and providing business education programs to employees and executives
Goods and ServicesPersonal and corporate branding, namely, brand positioning services, advertising services in the nature of creating corporate and brand identity for others, brand concept and brand development services for corporate and individual clients, branding services in the nature of consulting, development, management and marketing of brands for businesses, concept and brand development in business and education

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 7, 2022
Primary Code035
First Use Anywhere DateMonday, November 1, 2010
First Use In Commerce DateMonday, November 1, 2010

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 7, 2022
Primary Code041
First Use Anywhere DateMonday, November 1, 2010
First Use In Commerce DateMonday, November 1, 2010

Trademark Owner History


Party NameMichael Baldwin Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10019

Party NameMichael Baldwin Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10019

Party NameMichael Baldwin Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10019

Trademark Events


Event DateEvent Description
Friday, January 7, 2022CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Sunday, July 5, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, August 30, 2017NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Wednesday, August 30, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED
Monday, July 3, 2017REGISTERED - SEC. 8 (6-YR) FILED
Wednesday, August 30, 2017TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, August 29, 2017POST REGISTRATION ACTION MAILED - SEC. 8
Thursday, August 24, 2017REGISTERED - SEC. 8 (6-YR) FILED
Thursday, August 24, 2017TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, August 22, 2017POST REGISTRATION ACTION MAILED - SEC. 8
Saturday, August 19, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 3, 2017TEAS SECTION 8 RECEIVED
Monday, July 3, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 5, 2016COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 5, 2011REGISTERED-PRINCIPAL REGISTER
Tuesday, April 19, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 19, 2011PUBLISHED FOR OPPOSITION
Thursday, March 17, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, March 17, 2011ASSIGNED TO LIE
Monday, February 28, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, February 28, 2011EXAMINER'S AMENDMENT ENTERED
Monday, February 28, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, February 28, 2011EXAMINERS AMENDMENT E-MAILED
Monday, February 28, 2011EXAMINERS AMENDMENT -WRITTEN
Saturday, February 26, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 25, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, February 25, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 15, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, February 15, 2011NON-FINAL ACTION E-MAILED
Tuesday, February 15, 2011NON-FINAL ACTION WRITTEN
Tuesday, February 15, 2011ASSIGNED TO EXAMINER
Friday, November 12, 2010TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Friday, November 12, 2010TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, November 9, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM