BE BEAUTIFUL. BE TRUE. BE YOU. Trademark
Trademark Overview
On Sunday, September 3, 2023, a trademark application was filed for BE BEAUTIFUL. BE TRUE. BE YOU. with the United States Patent and Trademark Office. The USPTO has given the BE BEAUTIFUL. BE TRUE. BE YOU. trademark a serial number of 98163051. The federal status of this trademark filing is REGISTERED as of Tuesday, May 13, 2025. This trademark is owned by Jaycee Naturals. The BE BEAUTIFUL. BE TRUE. BE YOU. trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line retail store services featuring hair care products; On-line retail store services featuring skin care products
General Information
| Serial Number | 98163051 |
| Word Mark | BE BEAUTIFUL. BE TRUE. BE YOU. |
| Filing Date | Sunday, September 3, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 13, 2025 |
| Registration Number | 7796466 |
| Registration Date | Tuesday, May 13, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 11, 2024 |
Trademark Statements
| Goods and Services | On-line retail store services featuring hair care products; On-line retail store services featuring skin care products |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, September 3, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, August 4, 2021 |
| First Use In Commerce Date | Wednesday, June 14, 2023 |
Trademark Owner History
| Party Name | Jaycee Naturals |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lawrenceville, GA 30049 |
| Party Name | Jaycee Naturals |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lawrenceville, GA 30049 |
| Party Name | Jaycee Naturals |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lawrenceville, GA 30049 |
Trademark Events
| Event Date | Event Description |
| Tuesday, November 14, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, May 6, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, September 3, 2023 | NEW APPLICATION ENTERED |
| Tuesday, April 30, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, May 22, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 11, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 11, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 6, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Sunday, December 1, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, February 12, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Sunday, December 1, 2024 | USE AMENDMENT FILED |
| Wednesday, February 12, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, May 13, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 13, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Friday, April 18, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, April 18, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
