| Serial Number | 79233085 |
| Word Mark | BE AWAKE FOR THE FIRST TIME IN YOUR LIFE |
| Filing Date | Thursday, March 15, 2018 |
| Status | 739 - Section 71 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Saturday, October 18, 2025 |
| Registration Number | 5635289 |
| Registration Date | Tuesday, December 25, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 9, 2018 |
| Goods and Services | Textile goods, namely, woven cotton fabrics and textile fabrics for use in making clothing and household furnishings; textile substitute materials made from synthetic materials; bed linen; bed throws; duvets; comforters; [sleeping bag liners;] pillowcases |
| Goods and Services | Advertising marketing and promotional services; advertising marketing and promotional consultancy, advisory and assistance services; product demonstration to the public; organizing and conducting product presentations to the public; retail store services featuring furniture, clothing, fabrics, headgear, and footwear |
| Goods and Services | Human healthcare services |
| Goods and Services | Furniture and parts of furniture; beds, bedding, mattresses, pillows and cushions; mattress toppers; bed frames |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 7, 2018 |
| Primary Code | 020 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 024 - Textiles and textile goods, not included in other classes; beds and table covers. |
| US Class Codes | 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 7, 2018 |
| Primary Code | 024 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 7, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 7, 2018 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Hästens Sängar AB |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | SE |
| Party Name | HÄSTENS SÄNGAR AB |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | SE |
| Party Name | HÄSTENS SÄNGAR AB |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | SE |
| Event Date | Event Description |
| Thursday, May 31, 2018 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Thursday, June 7, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 12, 2018 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, June 13, 2018 | ASSIGNED TO EXAMINER |
| Friday, June 22, 2018 | NON-FINAL ACTION WRITTEN |
| Saturday, June 23, 2018 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Thursday, July 5, 2018 | REFUSAL PROCESSED BY MPU |
| Thursday, July 5, 2018 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, July 21, 2018 | REFUSAL PROCESSED BY IB |
| Tuesday, August 28, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 28, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, August 29, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 29, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 29, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 30, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 19, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, September 19, 2018 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, September 19, 2018 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Sunday, October 7, 2018 | NOTIFICATION PROCESSED BY IB |
| Tuesday, October 9, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 9, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 25, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 25, 2019 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Tuesday, April 9, 2019 | FINAL DISPOSITION PROCESSED |
| Tuesday, April 9, 2019 | FINAL DISPOSITION NOTICE SENT TO IB |
| Friday, June 21, 2019 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Thursday, August 29, 2019 | NEW REPRESENTATIVE AT IB RECEIVED |
| Thursday, October 3, 2019 | CHANGE OF NAME/ADDRESS REC'D FROM IB |
| Monday, December 25, 2023 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Wednesday, June 25, 2025 | TEAS SECTION 71 & 15 RECEIVED |
| Monday, October 6, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, October 18, 2025 | REGISTERED - SEC. 71 ACCEPTED & SEC. 15 ACK. |
| Saturday, October 18, 2025 | NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED |