| Serial Number | 77286655 |
| Word Mark | BE ACTIVE |
| Filing Date | Sunday, September 23, 2007 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 6, 2015 |
| Registration Number | 3599423 |
| Registration Date | Tuesday, March 31, 2009 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 11, 2008 |
| Goods and Services | Pre-recorded DVDs and CD-ROMS containing games, interactive video games, video games, computer games, game shows, and games containing interactive questions and answers, and instruction manuals sold as a unit; video game programs based on television shows, cartoon and films; multimedia computer game programs that may be played via a DVD machine, computer and television or computer monitor, namely, multimedia game software recorded on DVD or CD-ROM |
| Goods and Services | Toys, playthings and games, namely, board games, party games and parlour games and equipment sold as a unit for playing such games; interactive games, namely, board games, card games that may be played via a DVD machine, computer and television or computer monitor and equipment sold as a unit for playing board games and card games |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 6, 2015 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, March 3, 2008 |
| First Use In Commerce Date | Monday, March 3, 2008 |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 6, 2015 |
| Primary Code | 028 |
| First Use Anywhere Date | Monday, March 3, 2008 |
| First Use In Commerce Date | Monday, March 3, 2008 |
| Party Name | Imagination Holdings Pty Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Kent Town DC, SA 5071 AU |
| Party Name | Imagination Holdings Pty Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Kent Town 5067 AU |
| Party Name | Imagination Holdings Pty Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Kent Town 5067 AU |
| Event Date | Event Description |
| Friday, November 6, 2015 | CANCELLED SEC. 8 (6-YR) |
| Sunday, December 15, 2013 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Sunday, December 15, 2013 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, April 15, 2011 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, April 15, 2011 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, March 23, 2011 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 31, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 25, 2009 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Tuesday, February 24, 2009 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, February 6, 2009 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, January 21, 2009 | USE AMENDMENT FILED |
| Friday, February 6, 2009 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, January 21, 2009 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, September 9, 2008 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, July 25, 2008 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Wednesday, April 9, 2008 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, March 11, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 20, 2008 | NOTICE OF PUBLICATION |
| Wednesday, February 6, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, February 5, 2008 | ASSIGNED TO LIE |
| Thursday, December 27, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 27, 2007 | ASSIGNED TO EXAMINER |
| Thursday, September 27, 2007 | NEW APPLICATION ENTERED IN TRAM |