BE A HERO Trademark

Trademark Overview


On Tuesday, February 3, 2026, a trademark application was filed for BE A HERO with the United States Patent and Trademark Office. The USPTO has given the BE A HERO trademark a serial number of 99632126. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, February 3, 2026. This trademark is owned by GoPro, Inc.. The BE A HERO trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Communication Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Electronic delivery of images and photographs via a global computer network and via mobile electronic devices; Electronic transmission and streaming of user generated photographic and video content via a website on the internet and via mobile electronic devices; Electronic transmission and streaming of digital media content for others via global and local computer networks and via mobile electronic devices

Providing a web hosting platform for uploading, downloading, storing, managing, distributing, editing and sharing photographic, video and multimedia content of third parties; Providing temporary use of online non-downloadable software for use in uploading, downloading, storing, distributing, managing, editing and sharing photographic, video and multimedia content via local and global computer networks and via mobile devices; Providing temporary use of on-line non-downloadable cloud computing software for use in uploading, downloading, storing, distributing, managing, editing and sharing photographic, video and multimedia content via local and global computer networks and via mobile devices; Peer-to-browser photo sharing services, namely, providing a website featuring technology enabling users to upload, view, and download digital photos and videos; Platform as a service (PAAS) featuring computer software in the nature of search platforms to allow users to locate, access, copy, transmit...

Photographic and video services, namely, photographic and video capture; Rental of photographic equipment, namely cameras, digital cameras, video cameras, camera cases, housings, and accessories for cameras, namely, batteries, lenses, digital photo viewers, wireless adapters, power adapters, adapter rings for attaching objects to cameras, remote controls, microphones, SD cards, photographic flash units, mounting devices for photographic equipment, tripods and camera straps; Providing non-downloadable online audio, audiovisual, multimedia, picture and video content, for educational purposes in the field of media, news, politics, education, entertainment, sports, action sports, cinematography, culture, comedy, business, healthy living and lifestyle, wellness, fashion, personal beauty, current events, environmental conservation and sustainability issues, food, finance, technology, travel, books, fine arts, music, art, science, literature, leisure, gaming, religion, performing arts and phi...

Photographic equipment, namely cameras, digital cameras, video cameras; Action cameras; 360 degree cameras; Cameras for use in low light; Portable handheld electronic devices for recording, storage, transmission or reproduction of photographic, video and multimedia content; Cases, housings, and accessories for cameras, namely, batteries, lenses, digital photo viewers, wireless adapters, power adapters, adapter rings for attaching objects to cameras, remote controls, microphones, secure digital (SD) cards, photographic flash units, mounting devices for photographic equipment, tripods and camera straps; Cases and bags for photographic apparatus, namely, cameras, digital cameras, and video cameras; Downloadable computer software for use in connection with photographic and video equipment and cameras, namely, software for taking, capturing, managing, processing, operating, viewing, storing, editing, arranging, combining, sharing, manipulating, modifying, commenting on, transmitting and dis...
be a hero

General Information


Serial Number99632126
Word MarkBE A HERO
Filing DateTuesday, February 3, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, February 3, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesElectronic delivery of images and photographs via a global computer network and via mobile electronic devices; Electronic transmission and streaming of user generated photographic and video content via a website on the internet and via mobile electronic devices; Electronic transmission and streaming of digital media content for others via global and local computer networks and via mobile electronic devices
Goods and ServicesProviding a web hosting platform for uploading, downloading, storing, managing, distributing, editing and sharing photographic, video and multimedia content of third parties; Providing temporary use of online non-downloadable software for use in uploading, downloading, storing, distributing, managing, editing and sharing photographic, video and multimedia content via local and global computer networks and via mobile devices; Providing temporary use of on-line non-downloadable cloud computing software for use in uploading, downloading, storing, distributing, managing, editing and sharing photographic, video and multimedia content via local and global computer networks and via mobile devices; Peer-to-browser photo sharing services, namely, providing a website featuring technology enabling users to upload, view, and download digital photos and videos; Platform as a service (PAAS) featuring computer software in the nature of search platforms to allow users to locate, access, copy, transmit, edit, and share photographic, video and multimedia content; File sharing services, namely, providing a website featuring technology enabling users to download electronic files containing user generated photos and videos in the field of general interest; Hosting on-line web facilities for others for databases and libraries of third parties in the field of photography and videography
Goods and ServicesPhotographic and video services, namely, photographic and video capture; Rental of photographic equipment, namely cameras, digital cameras, video cameras, camera cases, housings, and accessories for cameras, namely, batteries, lenses, digital photo viewers, wireless adapters, power adapters, adapter rings for attaching objects to cameras, remote controls, microphones, SD cards, photographic flash units, mounting devices for photographic equipment, tripods and camera straps; Providing non-downloadable online audio, audiovisual, multimedia, picture and video content, for educational purposes in the field of media, news, politics, education, entertainment, sports, action sports, cinematography, culture, comedy, business, healthy living and lifestyle, wellness, fashion, personal beauty, current events, environmental conservation and sustainability issues, food, finance, technology, travel, books, fine arts, music, art, science, literature, leisure, gaming, religion, performing arts and philanthropy; Providing educational services, namely conducting classes in the fields of photography, videography, computer hardware and software applications; Providing training, instruction, instructional tips and advice in the field of photography, videography; Providing content retrievable via the internet, namely, online non-downloadable photos and video content for educational and entertainment purposes in the fields of media, news, politics, education, entertainment, sports, action sports, cinematography, culture, comedy, business, healthy living and lifestyle, wellness, fashion, personal beauty, current events, environmental conservation and sustainability issues, food, finance, technology, travel, books, fine arts, music, art, science, literature, leisure, gaming, religion, performing arts and philanthropy; Providing non-downloadable online audio, audiovisual, multimedia, picture and video content for entertainment and educational purposes in the fields of media, news, politics, education, entertainment, sports, action sports, cinematography, culture, comedy, business, healthy living and lifestyle, wellness, fashion, personal beauty, current events, environmental conservation and sustainability issues, food, finance, technology, travel, books, fine arts, music, art, science, literature, leisure, gaming, religion, performing arts and philanthropy; Providing electronic entertainment content, namely, providing online non-downloadable educational audio, audiovisual, multimedia and video content in the fields of media, news, politics, education, entertainment, sports, action sports, cinematography, culture, comedy, business, healthy living and lifestyle, wellness, fashion, personal beauty, current events, environmental conservation and sustainability issues, food, finance, technology, travel, books, fine arts, music, art, science, literature, leisure, gaming, religion, performing arts and philanthropy; Providing a web site featuring non-downloadable photographs and videos featuring images, videos, multimedia files, and other digital data for educational and entertainment purposes in the fields of media, news, politics, education, entertainment, sports, culture, comedy, business, healthy living and lifestyle, wellness, fashion, personal beauty, current events, environmental conservation and sustainability issues, food, finance, technology, travel, books, fine arts, music, art, science, literature, leisure, gaming, religion, performing arts and philanthropy; Entertainment services, namely, providing a website featuring non-downloadable photographic, audio, video and multimedia presentations in the fields of technology, travel, entertainment news, sports, fitness, recreational activities, current events news, special interest features in the fields of nature, people in entertainment, art, pop culture, adventure sports, music and photography; Providing a website featuring non-downloadable audio and video content for entertainment and educational purposes in the fields of technology, travel, entertainment, sports, fitness, recreational activities, news, special interest features in the field of science, nature, entertainment, art, pop culture, adventure sports, music and photography; Providing an online searchable database in the fields of photography and videography for educational and entertainment purposes featuring instructional information, images, videos, multimedia files, and other digital data in the fields of photography and videography for subject matter related to technology, travel, entertainment, sports, fitness, recreation, news, special interest features in the fields of science, nature, people, art, pop culture, adventure sports, music and photography; On-line library services, namely, providing electronic library services which feature photographs and videos via an on-line computer network; Photography and videography services, namely, providing photographic and video content for third parties to use in the creation of television programs, television commercials, motion pictures and films; Providing online non-downloadable journals, namely blogs, for sharing thoughts, ideas, experiences, comments, tips, techniques, and advice in the field of photography and videography; Providing conferences, seminars, workshops and tutorials in the field of photography and videography for entertainment and educational purposes; Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise and engage in health-promoting activities; Organizing community sporting and cultural events, and organizing regional, state-wide and national sporting events, namely, cycling, motocross, mountain biking, motorcycle and car racing, soccer, skateboard, skating, skiing, ski jumping, snowboarding, hang gliding, skydiving, surfing, diving, swimming, rafting, kayaking, rock climbing, running, track and field and extreme sports exhibitions and competitions; Arranging and conducting contests and providing recognition and incentive awards featuring user-generated video and photo content captured solely on action cameras in the fields of action sports, adventure, travel, and outdoor activities; Arranging and conducting incentive award programs to encourage change and betterment of the world through the use of photography and videography featuring user-generated video and photo content captured solely on action cameras in the fields of action sports, adventure, travel, and outdoor activities; Providing recognition and incentives by the way of awards and contests to demonstrate excellence in the fields of user-generated photography and videography captured solely on action cameras in the fields of action sports, adventure, travel, and outdoor activities
Goods and ServicesPhotographic equipment, namely cameras, digital cameras, video cameras; Action cameras; 360 degree cameras; Cameras for use in low light; Portable handheld electronic devices for recording, storage, transmission or reproduction of photographic, video and multimedia content; Cases, housings, and accessories for cameras, namely, batteries, lenses, digital photo viewers, wireless adapters, power adapters, adapter rings for attaching objects to cameras, remote controls, microphones, secure digital (SD) cards, photographic flash units, mounting devices for photographic equipment, tripods and camera straps; Cases and bags for photographic apparatus, namely, cameras, digital cameras, and video cameras; Downloadable computer software for use in connection with photographic and video equipment and cameras, namely, software for taking, capturing, managing, processing, operating, viewing, storing, editing, arranging, combining, sharing, manipulating, modifying, commenting on, transmitting and displaying data, images, videos, multimedia files, and other digital data; Downloadable software, namely, desktop and mobile photo and video editing software; Downloadable computer software and downloadable software applications for use in uploading, downloading, editing, storing, distributing and sharing photographic and video content via global and local computer networks and via mobile devices; Downloadable multimedia files containing digital audio and video files featuring user generated images, videos, and multimedia files relating to media, news, politics, education, entertainment, sports, action sports, cinematography, culture, comedy, business, healthy living and lifestyle, wellness, fashion, personal beauty, current events, environmental conservation and sustainability issues, food, finance, technology, travel, books, fine arts, music, art, science, literature, leisure, gaming, religion, performing arts and philanthropy

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, February 3, 2026
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateTuesday, February 3, 2026
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, February 3, 2026
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, February 3, 2026
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameGoPro, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Mateo, CA 94402

Trademark Events


Event DateEvent Description
Tuesday, February 3, 2026NEW APPLICATION ENTERED
Tuesday, February 3, 2026APPLICATION FILING RECEIPT MAILED