BE Trademark

Trademark Overview


On Friday, January 23, 2026, a trademark application was filed for BE with the United States Patent and Trademark Office. The USPTO has given the BE trademark a serial number of 99610631. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, January 23, 2026. This trademark is owned by Bon Elliot Pty Ltd. The BE trademark is filed in the Cosmetics & Cleaning Products and Pharmaceutical Products categories with the following description:

Cosmetic preparations for skin care; Cosmetic preparations; Cosmetic preparations for body care; Face and body lotions; Face and body creams; Non-medicated skin serums; Skin moisturizers used as cosmetics; Eye cream; Skin cleansers; Sunscreen preparations; Cosmetic preparations for the hair and scalp; Hair care preparations; Nail care preparations; Lip balm

Dietary and nutritional supplements
be

General Information


Serial Number99610631
Word MarkBE
Filing DateFriday, January 23, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateFriday, January 23, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesCosmetic preparations for skin care; Cosmetic preparations; Cosmetic preparations for body care; Face and body lotions; Face and body creams; Non-medicated skin serums; Skin moisturizers used as cosmetics; Eye cream; Skin cleansers; Sunscreen preparations; Cosmetic preparations for the hair and scalp; Hair care preparations; Nail care preparations; Lip balm
Goods and ServicesDietary and nutritional supplements
Description of MarkThe mark consists of the stylized letters “BE”. Two squares appear on the right side of the stylized “B” and two squares appear on the left side of the stylized “E”. One vertical side of each square is rounded, namely, the side closest to the center of the design.

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, January 23, 2026
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateFriday, January 23, 2026
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBon Elliot Pty Ltd
Party Type10 - Original Applicant
Legal Entity Type82 - NOT AVAILABLE
AddressSydney NSW 2000
AU

Trademark Events


Event DateEvent Description
Friday, January 23, 2026NEW APPLICATION ENTERED
Friday, January 23, 2026APPLICATION FILING RECEIPT MAILED