BE Trademark

Trademark Overview


On Tuesday, March 19, 2019, a trademark application was filed for BE with the United States Patent and Trademark Office. The USPTO has given the BE trademark a serial number of 88346665. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, November 6, 2023. This trademark is owned by Amazon Technologies, Inc.. The BE trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Houseware & Glass Products, Advertising, and Business and Retail Services categories with the following description:

Pharmaceutical, hygenic and dermatological products, namely, medicated skin lotions, medicated skin creams, medicated skin moisturizers, medicated skin ointments, acne treatment preparations, preparations for treating skin blemishes, and preparations for wart removal; dietary supplements, vitamin preparations and herbal teas for medical purposes; medicated cosmetics; medicated skin care preparations, medicated cosmetic soap, medicated shampoo, rubbing alcohol and skin and nail care anti-septic spray; dietary supplements with a cosmetic effect; medicinal preparations for stimulating hair growth; medicated hair care products, namely, shampoo, hair conditioners

Body and beauty care cosmetics; non-medicated soaps; cosmetics; perfumery; essential oils; cologne; perfume; fragrances and fragrance products for personal use, namely, perfumery; shower gel; bath gels; and body lotions; non-medicated scented skin soap; eau de toilette; eau de parfum; room fragrances; non-medicated beauty preparations; massage oils; essential oils for personal use; astringents for cosmetic purposes; baby wipes, namely, baby wipes impregnated with cleaning preparations; non-medicated pre-impregnated wipes and towels with personal cleansing and cosmetic lotions; non-medicated pre-impregnated wipes and towels for hygienic purposes for personal use impregnated with a cleaning solution; hair lotions; dentifrices; adhesives for cosmetic purposes; fragrances and fragrance products in the nature of perfumery for personal use; cosmetic preparations for astringents for cosmetic purposes; scented body lotions, body creams and body butters; perfumed shimmer sticks in the nature of...

Online retail store services offered via a global communication network featuring cosmetics, toiletries, perfumery, bath and body products, skin care products and hair care products; retail store services featuring personal care products, cosmetics, toiletries, perfumery, bath and body products, skin care products, hair care products and beauty treatments; mail order services featuring cosmetics, cosmeceuticals, toiletries, perfumery, bath and body products, and hair care products; on-line retail store services featuring perfumery, cosmetics; retail store services in the field of beauty supplies and equipment, catalog ordering service featuring cosmetics and skin care preparation; advertising, marketing and promotion services in the field of cosmetics; marketing research in the fields of cosmetics, perfumery and beauty products; business consulting services in the field of beauty and personal care products

Brushes, spatulas, sponges, wedges in the nature of toiletry sponges, rounds in the nature of applicator pads for applying makeup, and puffs in the nature of toiletry sponges, all for cosmetic use; cosmetic applicators; manicure cups, bowls and dishes; nail brushes, applicators sold empty for applying cosmetic lotions for skin, hair, face, body; hot air hair brushes; hair, nail and tooth brushes; household containers for cosmetics
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General Information


Serial Number88346665
Word MarkBE
Filing DateTuesday, March 19, 2019
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, November 6, 2023
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 11, 2020

Trademark Statements


Description of MarkThe mark consists of a square shape design that combines a letter "B" and an opposed letter "E".
Goods and ServicesPharmaceutical, hygenic and dermatological products, namely, medicated skin lotions, medicated skin creams, medicated skin moisturizers, medicated skin ointments, acne treatment preparations, preparations for treating skin blemishes, and preparations for wart removal; dietary supplements, vitamin preparations and herbal teas for medical purposes; medicated cosmetics; medicated skin care preparations, medicated cosmetic soap, medicated shampoo, rubbing alcohol and skin and nail care anti-septic spray; dietary supplements with a cosmetic effect; medicinal preparations for stimulating hair growth; medicated hair care products, namely, shampoo, hair conditioners
Goods and ServicesBody and beauty care cosmetics; non-medicated soaps; cosmetics; perfumery; essential oils; cologne; perfume; fragrances and fragrance products for personal use, namely, perfumery; shower gel; bath gels; and body lotions; non-medicated scented skin soap; eau de toilette; eau de parfum; room fragrances; non-medicated beauty preparations; massage oils; essential oils for personal use; astringents for cosmetic purposes; baby wipes, namely, baby wipes impregnated with cleaning preparations; non-medicated pre-impregnated wipes and towels with personal cleansing and cosmetic lotions; non-medicated pre-impregnated wipes and towels for hygienic purposes for personal use impregnated with a cleaning solution; hair lotions; dentifrices; adhesives for cosmetic purposes; fragrances and fragrance products in the nature of perfumery for personal use; cosmetic preparations for astringents for cosmetic purposes; scented body lotions, body creams and body butters; perfumed shimmer sticks in the nature of cosmetics; depilatory strips; non-medicated preparations for the care of hair and for the care of the skin; non-medicated toiletry preparations; non-medicated decorative transfers for cosmetic purposes; non-medicated toiletries for babies and infants; petroleum jelly for cosmetic purposes; talcum powder; skin and body topical lotions, face and skin creams; creams and oils for cosmetic use; skin care cosmetics; non-medicated skin care preparations; scented body lotions and creams; scented moisturizing skin cream; body oil; non-medicated skin toners; skin clarifiers; non-medicated skin balms; exfoliators, namely, exfoliating pad containing cleaning preparations not for medical purposes; exfoliators, namely, exfoliant creams; skin care preparations, namely, face, eye and lip moisturizers; shaving cream, shaving gel, after-shave preparations, and after-shave lotions; toners for cosmetic use, namely, cosmetic preparations; body creams and body butters; baby lotion; baby oil; and skin moisturizing gels for treatment of stretch marks; cosmetics, namely, non-medicated beauty preparations; non-medicated skin care beauty products in the nature of cosmetics; depilatory preparations; antiperspirants; cosmetic preparations for the bath and shower; body lotion and tissues impregnated with cosmetic lotions; cosmetics, namely, beauty tonics for application to the body; beauty tonics for application to the face; topical herbal extracts for cosmetic purposes; cosmetic bath salts; cleansing creams; body deodorants; personal deodorant; cosmetics, namely, cosmetics milks, gels and powders for face, body and hands; cosmetics, namely, beauty care preparations; cosmetics, namely, beauty care products; non-medicated balms in the nature of cosmetics for use on hair, skin and lips; cosmetic preparations for the hair and scalp; hair masks; hair creams; hair gels; hair tonic; shampoos; hair lacquers; gels, sprays, mousses and balms for hair styling and hair care; hair coloring and hair de-colorant preparations; permanent waving and curling preparations for the hair; dry shampoos; non-medicated all in one bath and hair cleansers; non-medicated hair care products, namely, shampoo, hair conditioners, hair mousse, hair molding creams in the nature of hair fixers, hair gel and hair spray; blusher; compacts containing make-up; face, lip and cheek make-up; face powder; face glitter; lipstick, lip gloss, non-medicated lip balm; lip pencils; perfumed make-up stick; perfumed lip pencils; eye shadow; eye pencils; mascara; eye make-up; eyeliners; eye creams; eye gels; eye gloss in the nature of cosmetics; gel eye masks; beauty balm creams; highlighter, namely, a cosmetic product for emphasizing areas of the skin; masks, namely, facial masks, make-up preparations; eyebrow colors; eyebrow cosmetics; eyebrow pencils; false eyebrows; false eyelashes; highlighter makeup, namely, makeup for the face and body; beauty masks; foundation for the face; foundation make-up; make-up remover; glitter for cosmetic purposes; make-up kits comprised of lipstick and lip gloss; non-medicated sun care preparations; sunscreen preparations; sun protection oils in the nature of suntan oils, sun creams and after sun gels; cosmetic sun tanning preparations; after-sun oils, lotions, creams and gels; cosmetic preparations for skin tanning, namely, skin gels for accelerating, enhancing or extending tans; tanning lotions, tanning gels, tanning oils; artificial tanning preparations, namely, tanning creams; nail care preparations; nail varnish and remover thereof; nail care preparations, nail polish, nail strengtheners and nail polish remover; false nails; tooth paste and tooth gel; tooth whitening creams, gels and pastes; tooth bleaching preparations; non-medicated mouthwash; non-medicated preparations for the bath and shower; bath gels and bubble bath
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesOnline retail store services offered via a global communication network featuring cosmetics, toiletries, perfumery, bath and body products, skin care products and hair care products; retail store services featuring personal care products, cosmetics, toiletries, perfumery, bath and body products, skin care products, hair care products and beauty treatments; mail order services featuring cosmetics, cosmeceuticals, toiletries, perfumery, bath and body products, and hair care products; on-line retail store services featuring perfumery, cosmetics; retail store services in the field of beauty supplies and equipment, catalog ordering service featuring cosmetics and skin care preparation; advertising, marketing and promotion services in the field of cosmetics; marketing research in the fields of cosmetics, perfumery and beauty products; business consulting services in the field of beauty and personal care products
Goods and ServicesBrushes, spatulas, sponges, wedges in the nature of toiletry sponges, rounds in the nature of applicator pads for applying makeup, and puffs in the nature of toiletry sponges, all for cosmetic use; cosmetic applicators; manicure cups, bowls and dishes; nail brushes, applicators sold empty for applying cosmetic lotions for skin, hair, face, body; hot air hair brushes; hair, nail and tooth brushes; household containers for cosmetics

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSaturday, April 6, 2019
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateSaturday, April 6, 2019
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateSaturday, April 6, 2019
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, April 6, 2019
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAmazon Technologies, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSeattle, WA 98109

Party NameAmazon Technologies, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSeattle, WA 98109

Trademark Events


Event DateEvent Description
Monday, November 6, 2023ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, November 6, 2023ABANDONMENT - NO USE STATEMENT FILED
Thursday, March 9, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, March 8, 2023SOU EXTENSION 5 GRANTED
Thursday, March 2, 2023SOU EXTENSION 5 FILED
Thursday, March 2, 2023SOU TEAS EXTENSION RECEIVED
Saturday, October 8, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 6, 2022SOU EXTENSION 4 GRANTED
Thursday, October 6, 2022SOU EXTENSION 4 FILED
Thursday, October 6, 2022SOU TEAS EXTENSION RECEIVED
Wednesday, April 6, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, April 4, 2022SOU EXTENSION 3 GRANTED
Monday, April 4, 2022SOU EXTENSION 3 FILED
Monday, April 4, 2022SOU TEAS EXTENSION RECEIVED
Monday, March 7, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 7, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, March 7, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 28, 2022ASSIGNED TO EXAMINER
Tuesday, October 5, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, October 1, 2021SOU EXTENSION 2 GRANTED
Friday, October 1, 2021SOU EXTENSION 2 FILED
Friday, October 1, 2021SOU TEAS EXTENSION RECEIVED
Thursday, May 13, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, May 13, 2021CORRECTED NOA E-MAILED
Wednesday, May 12, 2021SOU EXTENSION 1 GRANTED
Friday, April 2, 2021SOU EXTENSION 1 FILED
Wednesday, May 12, 2021DIVISIONAL PROCESSING COMPLETE
Friday, April 2, 2021DIVISIONAL REQUEST RECEIVED
Monday, April 26, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, April 2, 2021SOU TEAS EXTENSION RECEIVED
Friday, April 2, 2021TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, October 6, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 11, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 11, 2020PUBLISHED FOR OPPOSITION
Wednesday, July 22, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, July 9, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 19, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, June 18, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 18, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 18, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, June 18, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, June 18, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 18, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 18, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 18, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, December 18, 2019NON-FINAL ACTION E-MAILED
Wednesday, December 18, 2019NON-FINAL ACTION WRITTEN
Tuesday, November 26, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 25, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, November 25, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 6, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, June 6, 2019NON-FINAL ACTION E-MAILED
Thursday, June 6, 2019NON-FINAL ACTION WRITTEN
Thursday, May 30, 2019ASSIGNED TO EXAMINER
Tuesday, April 9, 2019NOTICE OF DESIGN SEARCH CODE E-MAILED
Saturday, April 6, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 22, 2019NEW APPLICATION ENTERED