| Serial Number | 87179239 |
| Word Mark | BE. |
| Filing Date | Wednesday, September 21, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 15, 2023 |
| Registration Number | 5212705 |
| Registration Date | Tuesday, May 30, 2017 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, March 14, 2017 |
| Description of Mark | The mark consists of the word "BE." in stylized lettering. |
| Goods and Services | Hats; Shirts; Shirts and short-sleeved shirts; Wristbands; Wristbands containing a cooling substance to cool the wearer; A-shirts; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Athletic shirts; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Baseball caps and hats; Body shirts; Bomber jackets; Camouflage jackets; Camouflage shirts; Collared shirts; Dress shirts; Fashion hats; Graphic T-shirts; Hooded sweat shirts; Knit shirts; Leather hats; Leather shirts; Long jackets; Long-sleeved shirts; Moisture-wicking sports shirts; Motorcycle jackets; Outer jackets; Pique shirts; Polo shirts; Rugby shirts; Short-sleeved shirts; Sleep shirts; Sport shirts; Sports shirts; Sports shirts with short sleeves; Sports caps and hats; Stocking hats; Sweat jackets; Sweat shirts; T-shirts; Tee shirts; Track jackets; Wind shirts; Yoga shirts |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 15, 2023 |
| Primary Code | 025 |
| First Use Anywhere Date | Thursday, August 1, 2013 |
| First Use In Commerce Date | Sunday, June 1, 2014 |
| Party Name | BE. THE BRAND LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dayton, OH 45406 |
| Party Name | BE. THE BRAND LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dayton, OH 45406 |
| Party Name | BE. THE BRAND LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dayton, OH 45406 |
| Event Date | Event Description |
| Friday, December 15, 2023 | CANCELLED SEC. 8 (6-YR) |
| Monday, May 30, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 30, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 14, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 14, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 22, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, February 6, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, January 11, 2017 | ASSIGNED TO LIE |
| Friday, December 30, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 29, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, December 29, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 29, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 29, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, December 27, 2016 | ASSIGNED TO EXAMINER |
| Tuesday, September 27, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 27, 2016 | NEW APPLICATION ENTERED |