| Serial Number | 88195517 |
| Word Mark | BDH BRAND DIRECT HEALTH |
| Filing Date | Thursday, November 15, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 14, 2020 |
| Registration Number | 5962842 |
| Registration Date | Tuesday, January 14, 2020 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 13, 2019 |
| Indication of Colors claimed | The color(s) aqua and blue is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "HEALTH" |
| Description of Mark | The mark consists of the stylized initials "BDH" with the "B" in blue, the "D" in aqua, and the "H" in blue, which is located above the stylized wording "BRAND DIRECT HEALTH" with the wording in blue, located on the left are two crescent shaped designs with the outside of the design in aqua and the inside of the design in blue. |
| Goods and Services | Mail order pharmacy services; pharmaceutical services, namely, processing online and telephone prescription orders for pharmaceutical and medical food products in retail and central fill pharmacies; retail pharmacy services featuring home delivery |
| Section 2(f) Limitation Statement | as to "BRAND DIRECT" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 3, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, November 3, 2018 |
| First Use In Commerce Date | Saturday, November 3, 2018 |
| Party Name | ALFASIGMA S.P.A. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | 40133 BOLOGNA (BO) 40133 IT |
| Party Name | ALFASIGMA S.P.A. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | 40133 BOLOGNA (BO) 40133 IT |
| Party Name | ALFASIGMA S.P.A. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | 40133 BOLOGNA (BO) IT |
| Event Date | Event Description |
| Tuesday, January 14, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 10, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, December 9, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, November 16, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, November 6, 2019 | USE AMENDMENT FILED |
| Saturday, November 16, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, November 6, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 8, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, August 13, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 13, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 24, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 9, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 17, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 17, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 7, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 20, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 20, 2019 | NON-FINAL ACTION E-MAILED |
| Monday, May 20, 2019 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 23, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 23, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 10, 2019 | ASSIGNED TO LIE |
| Friday, April 5, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, February 28, 2019 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Thursday, February 28, 2019 | PRIORITY ACTION E-MAILED |
| Thursday, February 28, 2019 | PRIORITY ACTION WRITTEN |
| Wednesday, February 20, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, December 4, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 3, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, November 19, 2018 | NEW APPLICATION ENTERED IN TRAM |