| Serial Number | 87589371 |
| Word Mark | BCXP |
| Filing Date | Wednesday, August 30, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 21, 2025 |
| Registration Number | 5562485 |
| Registration Date | Tuesday, September 11, 2018 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 5, 2017 |
| Description of Mark | The mark consists of the wording "BCXP" with "BC" in white and "XP" in blue all within a black background. |
| Indication of Colors claimed | The color(s) black, white and blue is/are claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing and promotion services; experiential marketing services; strategic and marketing consulting services for others relating to experiential marketing; activation marketing services and brand communications services, namely, digital and social media activation, e-commerce and mobile campaigns, word of mouth, viral, buzz campaigns in support of experiential marketing programs; event marketing, namely, arranging and conducting marketing promotional events for others; arranging for sponsors to affiliate their goods and services with sports and entertainment events; brand consulting services, namely, creation and development of brand strategy and brand identities for others; interactive advertising, marketing, and promoting of the goods and services of others; sales promotion services; direct marketing; market research and data analytics to evaluate consumer reaction, assess the marketplace and develop marketing strategies; marketing and advertising services, namely, creation of behavioral models, segmentation analyses, relationship campaigns, and marketing tools to increase knowledge of customer and consumer needs; creation and management of customer loyalty programs for commercial, promotional, and/or advertising purposes |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 21, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, September 20, 2017 |
| First Use In Commerce Date | Wednesday, September 20, 2017 |
| Party Name | WPP Properties |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 02 - Partnership |
| Address | New York, NY 10017 |
| Party Name | WPP Properties |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 02 - Partnership |
| Address | New York, NY 10017 |
| Party Name | WPP Properties |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 02 - Partnership |
| Address | New York, NY 10017 |
| Event Date | Event Description |
| Saturday, September 2, 2017 | NEW APPLICATION ENTERED |
| Thursday, September 7, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 26, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, October 31, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 15, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 5, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 5, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 30, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, July 12, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, July 12, 2018 | USE AMENDMENT FILED |
| Wednesday, August 8, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, August 8, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, August 8, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, August 9, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 11, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, September 11, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 21, 2025 | CANCELLED SEC. 8 (6-YR) |