| Serial Number | 98148508 |
| Word Mark | BB BETTER BALANCE BETTER TACO |
| Filing Date | Thursday, August 24, 2023 |
| Status | 645 - FINAL REFUSAL - MAILED |
| Status Date | Thursday, December 12, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Tacos; taco seasoning; taco chips; burritos; beef fajitas; chicken fajitas; pork fajitas; turkey fajitas; prepared meals consisting mainly of rice and also including meat, fish or vegetables; quesadillas; meat pies; meat empanadas; gluten-based meat substitute empanadas; churrasco for meat sandwiches; frozen pastry empanadas filled with meat; frozen pastry empanadas filled with meat and vegetables; non-meat empanadas; vegetable and meat empanadas; poultry and vegetable empanadas; prepared meat empanadas; yeast dough enrobed foods consisting of a dough-based wrapper with meat fillings |
| Description of Mark | The mark consists of the stylized letters "BB" which are interlocking. The first "B" appears in dark green and the second "B" appears in light green. To the right of the stylized letters "BB" appears the stacked wording "BETTER BALANCE" which appears in dark green. The stylized wording "BETTER TACO" appears in dark green underneath the "BB BETTER BALANCE" stylized wording. |
| Indication of Colors claimed | The color(s) dark green, and light green is/are claimed as a feature of the mark. |
| Goods and Services | Advertising services; commercial intermediation services, namely, business intermediary services relating to the matching of buyers and sellers of food products and non-alcoholic beverages; commercial intermediation services, in the nature of business intermediary services relating to facilitating the marketing on behalf of third parties of all kinds of food products and nonalcoholic beverages; business management; commercial administration of the licensing of food products of others; design of advertising material, namely, design of advertising concept; preparation and placement of advertising on behalf of third parties; marketing, advertising, in particular services for the promotion of products, namely, promoting the goods and services of others by providing a website featuring discount vouchers, rebates, price-comparison information, product reviews and discount information; presentation of products in any media for their retail sale, e-commerce services, namely, providing information on consumer products in relation to food or beverages through global computer networks with an advertising and sales purpose, wholesale store services featuring food products and nonalcoholic beverages; retail store services featuring food products and nonalcoholic beverages; online wholesale store services through global computer networks featuring food products and nonalcoholic beverages; online retail store services through global computer networks featuring food products and nonalcoholic beverages |
| NOT AVAILABLE | "BETTER TACO" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, September 24, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, September 24, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SIGMA ALIMENTOS, S.A. DE C.V. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SAN PEDRO GARZA GARCIA CP66254 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Mexico City C.P.03100 MX |
| Event Date | Event Description |
| Monday, August 28, 2023 | NEW APPLICATION ENTERED |
| Sunday, September 24, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 25, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 24, 2024 | ASSIGNED TO EXAMINER |
| Thursday, April 25, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, April 25, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, June 20, 2024 | DIVISIONAL REQUEST RECEIVED |
| Thursday, June 20, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, October 11, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, June 20, 2024 | TEAS REQUEST TO DIVIDE RECEIVED |
| Wednesday, September 25, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 8, 2024 | ASSIGNED TO LIE |
| Wednesday, November 6, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, November 6, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, October 15, 2024 | DIVISIONAL PROCESSING COMPLETE |
| Wednesday, November 6, 2024 | ASSIGNED TO LIE |
| Thursday, December 12, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, December 12, 2024 | FINAL REFUSAL E-MAILED |
| Saturday, December 21, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, December 21, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, December 21, 2024 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, December 12, 2024 | FINAL REFUSAL WRITTEN |