| Serial Number | 99071230 |
| Word Mark | BB BETTER BALANCE BETTER STEAK |
| Filing Date | Thursday, March 6, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Tuesday, September 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Pizza; Tacos; Burritos; Fajitas made with beef, chicken, pork or turkey; ice cream |
| Description of Mark | The mark consists of the stylized letters "BB" which are interlocking. The first "B" appears in dark green and the second "B" appears in light green. To the right of the stylized letters "BB" appears the stacked wording "BETTER BALANCE" which appears in dark green. The stylized wording "BETTER STEAK " appears in dark green underneath the "BB BETTER BALANCE" stylized wording. |
| Goods and Services | Beef, chicken, pork and turkey burger patties; Shredded meat made of beef, chicken, pork, turkey; Ground meat made of beef, chicken, pork, turkey; Meatballs made of beef, chicken, pork, turkey; Sausages; Frankfurters; Hams made of beef, chicken, pork, turkey; Dried cured meats made of beef, chicken, pork, turkey; Salami; Pepperoni; Chorizo; Salchichon being sausage; Cheeses; Cream; Butter; Yogurt; Cheese dips; Chicken breast; Turkey breast; Salmon not live; Fillets and steaks made of beef, chicken, pork, turkey, fish; Nuggets made of beef, chicken, pork, turkey, fish; prepared entrees consisting primarily of beef, chicken, pork, turkey; Hot dogs made of beef, chicken, pork, turkey |
| Pseudo Mark | BETTER BALANCE BETTER BALANCE BETTER STEAK |
| Indication of Colors claimed | The color(s) dark green and light green is/are claimed as a feature of the mark. |
| Goods and Services | Advertising services; commercial business management; advertisement design; Marketing services; Promotional marketing services for products using audiovisual media; Organization and conducting of product presentations in any means of communication for retail sale; e-commerce services, namely, providing information about products through telecommunications networks for advertising and sales purposes; wholesale and retail store services featuring all type of food products and nonalcoholic beverages |
| NOT AVAILABLE | "BETTER STEAK" |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 6, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 6, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 6, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SIGMA ALIMENTOS, S.A. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN PEDRO GARZA GARCIA CP66254 MX |
| Event Date | Event Description |
| Thursday, March 6, 2025 | NEW APPLICATION ENTERED |
| Thursday, March 6, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, August 8, 2025 | ASSIGNED TO EXAMINER |
| Friday, August 8, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, August 8, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, August 8, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, September 8, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, September 8, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, September 9, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 28, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |