| Serial Number | 98148479 |
| Word Mark | BB BETTER BALANCE BETTER BURGER |
| Filing Date | Thursday, August 24, 2023 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 3, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 3, 2024 |
| Goods and Services | Cheeseburger sandwiches; burgers contained in buns; sandwiches containing plant-based imitation meat burgers; plant-based imitation meat burger sandwiches |
| Description of Mark | The mark consists of the stylized letters "BB" which are interlocking. The first "B" appears in dark green and the second "B" appears in light green. To the right of the stylized letters "BB" appears the stacked wording "BETTER BALANCE" which appears in dark green. The stylized wording "BETTER BURGER" appears in dark green underneath the "BB BETTER BALANCE" stylized wording. |
| Goods and Services | Beef for burgers; turkey burger patties; chicken burger patties; soy burger patties; tofu burger patties; vegetable-based meat substitutes for burgers; raw plant-based imitation meat burger patties; turkey meat burger patties; veggie burger patties; meat products in burger form, namely, meat burger patties; plant-based imitation meat burger patties; beef burger patties; veal burger patties |
| Indication of Colors claimed | The color(s) dark green, and light green is/are claimed as a feature of the mark. |
| Goods and Services | Advertising services; commercial intermediation services, namely, business intermediary services relating to the matching of buyers and sellers of food products and non-alcoholic beverages; commercial intermediation services, in the nature of business intermediary services relating to facilitating the marketing on behalf of third parties of all kinds of food products and non- alcoholic beverages; business management; commercial administration of the licensing of food products of others; design of advertising material, namely, design of advertising concept; preparation and placement of advertising on behalf of third parties; marketing, advertising, in particular services for the promotion of products, namely, promoting the goods and services of others by providing a website featuring discount vouchers, rebates, price-comparison information, product reviews and discount information; presentation of products in any media for their retail sale, e-commerce services , namely, providing information on consumer products in relation to food or beverages through global computer networks with an advertising and sales purpose, wholesale store services featuring food products and non- alcoholic beverages; retail store services featuring food products and nonalcoholic beverages; online wholesale store services through global computer networks featuring food products and nonalcoholic beverages; online retail store services through global computer networks featuring food products and nonalcoholic beverages |
| NOT AVAILABLE | "BETTER BURGER" |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, September 24, 2023 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, September 24, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, September 24, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SIGMA ALIMENTOS, S.A. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SAN PEDRO GARZA GARC�A CP66254 MX |
| Party Name | SIGMA ALIMENTOS, S.A. DE C.V. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SAN PEDRO GARZA GARC�A CP66254 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Mexico City C.P.03100 MX |
| Event Date | Event Description |
| Monday, August 28, 2023 | NEW APPLICATION ENTERED |
| Sunday, September 24, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 24, 2024 | ASSIGNED TO EXAMINER |
| Thursday, April 25, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 25, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, April 25, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, June 20, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 25, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 8, 2024 | ASSIGNED TO LIE |
| Wednesday, October 9, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 9, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 4, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 27, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 3, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 3, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Sunday, December 8, 2024 | TEAS POST PUBLICATION AMENDMENT RECEIVED |