BB BETTER BALANCE Trademark
Trademark Overview
On Wednesday, December 10, 2025, a trademark application was filed for BB BETTER BALANCE with the United States Patent and Trademark Office. The USPTO has given the BB BETTER BALANCE trademark a serial number of 99539716. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, December 10, 2025. This trademark is owned by SIGMA ALIMENTOS, S.A. DE C.V.. The BB BETTER BALANCE trademark is filed in the Meat & Processed Food Products category with the following description:
Vegetable-based meat and poultry substitutes; vegetable-based seafood substitutes; prepared meals consisting primarily of meat, seafood, and poultry substitutes; frozen meals consisting primarily of meat, seafood, and poultry substitutes; milk and dairy products; plant-based milk; almond milk, almond milk-based beverages; coconut milk; soy milk-based beverages; oat milk; food products made wholly or predominantly from dairy substitutes; dairy based spreads; cheese; cheese products; cream cheese; yogurt; nut-based yogurt and plant-based yogurt; prepared snacks and prepared meals made primarily from vegetables or fruits; potato chips; prepared meals consisting primarily of tofu; tofu; protein for human consumption, not dietary supplements, made from vegetables; texturized vegetable protein molded for use as a meat substitute; plant-based imitation meat; vegetarian sausages; vegetable and legume-based meat substitutes; vegan sausages; vegetarian chorizo; vegan chorizo; vegetarian bacon; v...

General Information
| Serial Number | 99539716 |
| Word Mark | BB BETTER BALANCE |
| Filing Date | Wednesday, December 10, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, December 10, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Vegetable-based meat and poultry substitutes; vegetable-based seafood substitutes; prepared meals consisting primarily of meat, seafood, and poultry substitutes; frozen meals consisting primarily of meat, seafood, and poultry substitutes; milk and dairy products; plant-based milk; almond milk, almond milk-based beverages; coconut milk; soy milk-based beverages; oat milk; food products made wholly or predominantly from dairy substitutes; dairy based spreads; cheese; cheese products; cream cheese; yogurt; nut-based yogurt and plant-based yogurt; prepared snacks and prepared meals made primarily from vegetables or fruits; potato chips; prepared meals consisting primarily of tofu; tofu; protein for human consumption, not dietary supplements, made from vegetables; texturized vegetable protein molded for use as a meat substitute; plant-based imitation meat; vegetarian sausages; vegetable and legume-based meat substitutes; vegan sausages; vegetarian chorizo; vegan chorizo; vegetarian bacon; vegan bacon; vegetarian ham; vegan ham; vegetable-based preparations for hamburgers; prepared meals consisting primarily of processed mushroom-based protein; prepared meals consisting primarily of mycoprotein; frozen prepared meals consisting primarily of processed mushroom-based protein; frozen prepared meals consisting primarily of mycoprotein |
| Indication of Colors claimed | The color(s) dark green, light green is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized letters "BB" which are interlocking. The first "B" appears in dark green and the second "B" appears in light green. To the right of the stylized letters "BB" appears the stacked wording "BETTER BALANCE" which appears in dark green. |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 10, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | SIGMA ALIMENTOS, S.A. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Nuevo León 66254 MX |
Trademark Events
| Event Date | Event Description |
| Wednesday, December 10, 2025 | NEW APPLICATION ENTERED |
| Wednesday, December 10, 2025 | APPLICATION FILING RECEIPT MAILED |