| Serial Number | 99539716 |
| Word Mark | BB BETTER BALANCE |
| Filing Date | Wednesday, December 10, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Saturday, July 4, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | The color(s) dark green, light green is/are claimed as a feature of the mark. |
| Pseudo Mark | BETTER BALANCE BETTER BALANCE |
| Goods and Services | Dairy products, namely, ice cream, sorbets, frozen yogurt, and milk puddings; food products made wholly or predominantly from dairy substitutes, namely, non-dairy ice cream, plant-based frozen desserts, plant protein-based ice cream, non-dairy puddings, and dairy-free confectionery ices; cheese products, namely, cheese sauces, and cheese bread; vegetable-based preparations for hamburgers, namely, vegetable sauces, vegetable concentrates used for seasoning and savory vegetable toppings for hamburgers |
| Description of Mark | The mark consists of the stylized letters "BB" which are interlocking. The first "B" appears in dark green and the second "B" appears in light green. To the right of the stylized letters "BB" appears the stacked wording "BETTER BALANCE" which appears in dark green. |
| Goods and Services | Vegetable-based meat and poultry substitutes; vegetable-based seafood substitutes; prepared meals consisting primarily of meat, seafood, and poultry substitutes; frozen meals consisting primarily of meat, seafood, and poultry substitutes; Milk products excluding ice cream, ice milk and frozen yogurt; dairy products, namely, cream, cheese, milk; plant-based milk substitutes; almond milk, almond milk-based beverages; coconut milk; soy milk-based beverages; oat milk; food products made wholly or predominantly from dairy substitutes, namely, vegan cheeses substitutes, plant-based yogurt substitutes, plant-based butter substitutes, plant-based cream cheese substitutes, sliced cheese substitutes; dairy based spreads; cheese; cheese products, namely, cheese spreads, grated cheese, sliced cheese, cubed cheese, melting cheese, processed cheese, flavored spreadable cheese, string cheese, cheese for gratin, cheese-based dips; cream cheese; yogurt; nut-based yogurt and plant-based yogurt substitutes; prepared snacks and prepared meals made primarily from vegetables or fruits; potato chips; prepared meals consisting primarily of tofu; tofu; protein for human consumption, not dietary supplements, made from vegetables; texturized vegetable protein molded for use as a meat substitute; plant-based imitation meat; vegetarian sausages; vegetable and legume-based meat substitutes; vegan sausage substitutes; vegetarian chorizo substitutes; vegan chorizo substitutes; vegetarian bacon substitutes; vegan bacon substitutes; vegetarian ham substitutes; vegan ham substitutes; vegetable-based preparations being meat substitutes for hamburgers; prepared meals consisting primarily of processed mushroom-based protein; prepared meals consisting primarily of mycoprotein being a meat substitute; frozen prepared meals consisting primarily of processed mushroom-based protein; frozen prepared meals consisting primarily of mycoprotein being a meat substitute |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 10, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 22, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SIGMA ALIMENTOS, S.A. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Nuevo León 66254 MX |
| Event Date | Event Description |
| Wednesday, December 10, 2025 | NEW APPLICATION ENTERED |
| Wednesday, December 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, April 3, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 14, 2026 | ASSIGNED TO EXAMINER |
| Friday, April 17, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, April 17, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, April 17, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 22, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 22, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, July 4, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |