| Serial Number | 90814554 |
| Word Mark | BB BETTER BALANCE |
| Filing Date | Wednesday, July 7, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 16, 2023 |
| Registration Number | 7051656 |
| Registration Date | Tuesday, May 16, 2023 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, February 28, 2023 |
| Description of Mark | The mark consists of the stylized letters "BB" which are interlocking. The first "B" appears in dark green and the second "B" appears in light green. To the right of the stylized letters "BB" appears the stacked wording "BETTER BALANCE" which appears in dark green. |
| Indication of Colors claimed | The color(s) dark green and light green is/are claimed as a feature of the mark. |
| Goods and Services | Advertising services; commercial business management; advertisement design; Marketing services; Promotional marketing services for products using audiovisual media; Organization and conducting of product presentations in any means of communication for retail sale; e-commerce services, namely, providing information about products through telecommunications networks for advertising and sales purposes; wholesale and retail store services featuring all type of food products and nonalcoholic beverages |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 15, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SIGMA ALIMENTOS, S.A. DE C.V. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SAN PEDRO GARZA GARC�A CP66254 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Mexico City C.P.03100 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Mexico City C.P.03100 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Mexico City C.P.03100 MX |
| Event Date | Event Description |
| Saturday, July 10, 2021 | NEW APPLICATION ENTERED |
| Wednesday, September 15, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, March 26, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, March 30, 2022 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 30, 2022 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 30, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 8, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, September 8, 2022 | DIVISIONAL REQUEST RECEIVED |
| Thursday, September 8, 2022 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, October 18, 2022 | ASSIGNED TO LIE |
| Thursday, December 1, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, December 7, 2022 | DIVISIONAL PROCESSING COMPLETE |
| Friday, January 13, 2023 | SUSPENSION LETTER WRITTEN |
| Friday, January 13, 2023 | LETTER OF SUSPENSION E-MAILED |
| Friday, January 13, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Tuesday, January 17, 2023 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Wednesday, January 25, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 25, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 26, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 8, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 28, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 28, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 16, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 16, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 25, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |