BAX BRAND AMBASSADOR EXCELLENCE Trademark
Trademark Overview
On Friday, December 22, 2023, a trademark application was filed for BAX BRAND AMBASSADOR EXCELLENCE with the United States Patent and Trademark Office. The USPTO has given the BAX BRAND AMBASSADOR EXCELLENCE trademark a serial number of 98328037. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Thursday, May 8, 2025. This trademark is owned by Jim Beam Brands Co.. The BAX BRAND AMBASSADOR EXCELLENCE trademark is filed in the Wines & Spirits, Advertising and Business and Retail Services categories with the following description:
Promotion, advertising, and marketing of alcoholic beverages through an ambassador program; administration of a consumer membership program for enabling participants to receive product samples and discounts in the field of alcoholic beverages; administration of a brand ambassador marketing program to promote alcoholic beverages; promoting the goods and services of others by providing giveaways; marketing services in the nature of promotion of third-party goods and services by a brand ambassador; providing information about commercial business and commercial information via the global computer network
Alcoholic beverages, except beer
General Information
| Serial Number | 98328037 |
| Word Mark | BAX BRAND AMBASSADOR EXCELLENCE |
| Filing Date | Friday, December 22, 2023 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Thursday, May 8, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, September 17, 2024 |
Trademark Statements
| Description of Mark | The mark consists of the stylized letters "B", "A", and "X" used to form the shape of the letter "X". This wording appears above the stylized wording "BRAND AMBASSADOR" and the stylized wording "EXCELLENCE" appears below. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Promotion, advertising, and marketing of alcoholic beverages through an ambassador program; administration of a consumer membership program for enabling participants to receive product samples and discounts in the field of alcoholic beverages; administration of a brand ambassador marketing program to promote alcoholic beverages; promoting the goods and services of others by providing giveaways; marketing services in the nature of promotion of third-party goods and services by a brand ambassador; providing information about commercial business and commercial information via the global computer network |
| Goods and Services | Alcoholic beverages, except beer |
| NOT AVAILABLE | "BRAND AMBASSADOR" and "EXCELLENCE" |
Classification Information
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 22, 2023 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 22, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Jim Beam Brands Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010 |
| Party Name | Jim Beam Brands Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010 |
Trademark Events
| Event Date | Event Description |
| Friday, December 22, 2023 | NEW APPLICATION ENTERED |
| Friday, April 5, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 14, 2024 | ASSIGNED TO EXAMINER |
| Monday, May 20, 2024 | NON-FINAL ACTION WRITTEN |
| Monday, May 20, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 20, 2024 | NON-FINAL ACTION E-MAILED |
| Wednesday, August 7, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 7, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 8, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 9, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 28, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 17, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 17, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 12, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, May 8, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, May 8, 2025 | SOU EXTENSION 1 FILED |
| Thursday, May 8, 2025 | SOU EXTENSION 1 GRANTED |
| Friday, May 9, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
