| Serial Number | 98328037 |
| Word Mark | BAX BRAND AMBASSADOR EXCELLENCE |
| Filing Date | Friday, December 22, 2023 |
| Status | 731 - SECOND EXTENSION - GRANTED |
| Status Date | Tuesday, November 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, September 17, 2024 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Promotion, advertising, and marketing of alcoholic beverages through an ambassador program; administration of a consumer membership program for enabling participants to receive product samples and discounts in the field of alcoholic beverages; administration of a brand ambassador marketing program to promote alcoholic beverages; promoting the goods and services of others by providing giveaways; marketing services in the nature of promotion of third-party goods and services by a brand ambassador; providing information about commercial business and commercial information via the global computer network |
| NOT AVAILABLE | "BRAND AMBASSADOR" and "EXCELLENCE" |
| Description of Mark | The mark consists of the stylized letters "B", "A", and "X" used to form the shape of the letter "X". This wording appears above the stylized wording "BRAND AMBASSADOR" and the stylized wording "EXCELLENCE" appears below. |
| Goods and Services | Alcoholic beverages, except beer |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 22, 2023 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 22, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Jim Beam Brands Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010 |
| Party Name | Jim Beam Brands Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010 |
| Event Date | Event Description |
| Friday, December 22, 2023 | NEW APPLICATION ENTERED |
| Friday, April 5, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 14, 2024 | ASSIGNED TO EXAMINER |
| Monday, May 20, 2024 | NON-FINAL ACTION WRITTEN |
| Monday, May 20, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, May 20, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, August 7, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 7, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 8, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 9, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 28, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 17, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 17, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 12, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, May 8, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, May 8, 2025 | SOU EXTENSION 1 FILED |
| Thursday, May 8, 2025 | SOU EXTENSION 1 GRANTED |
| Friday, May 9, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, November 11, 2025 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, November 11, 2025 | SOU EXTENSION 2 FILED |
| Tuesday, November 11, 2025 | SOU EXTENSION 2 GRANTED |
| Wednesday, November 12, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |