BASE&U Trademark

Trademark Overview


On Monday, December 9, 2024, a trademark application was filed for BASE&U with the United States Patent and Trademark Office. The USPTO has given the BASE&U trademark a serial number of 98891362. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Wednesday, July 9, 2025. This trademark is owned by SUN-FRIEND FOODS CORP.. The BASE&U trademark is filed in the Staple Food Products category with the following description:

biscuits; cookies; malt biscuits; sweets; candies; cocoa; cereal preparations, namely, cereal bars, cereal cookies, cereal flour, processed cereals; chocolate; confectionery, namely, chocolate confectionery, non-medicated lozenges, iced confectioneries, candy, nut confectionery; cocoa beverages with milk; coffee beverages with milk; chocolate-based beverages with milk; petit-beurre biscuits; cocoa-based beverages; chocolate-based beverages; muesli; cereal-based snack food; rice-based snack food; high-protein cereal bars; cereal bars; chocolate-coated nuts; fruit confectionery; rice crackers; tea beverages with milk; kombucha; filled cookies.
base&u

General Information


Serial Number98891362
Word MarkBASE&U
Filing DateMonday, December 9, 2024
Status680 - APPROVED FOR PUBLICATION
Status DateWednesday, July 9, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and Servicesbiscuits; cookies; malt biscuits; sweets; candies; cocoa; cereal preparations, namely, cereal bars, cereal cookies, cereal flour, processed cereals; chocolate; confectionery, namely, chocolate confectionery, non-medicated lozenges, iced confectioneries, candy, nut confectionery; cocoa beverages with milk; coffee beverages with milk; chocolate-based beverages with milk; petit-beurre biscuits; cocoa-based beverages; chocolate-based beverages; muesli; cereal-based snack food; rice-based snack food; high-protein cereal bars; cereal bars; chocolate-coated nuts; fruit confectionery; rice crackers; tea beverages with milk; kombucha; filled cookies.
Description of MarkThe mark consists of the stylized wording "Base&u" with an asterisk at the right upper corner of "u".
Pseudo MarkBASE AND U
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, December 9, 2024
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSUN-FRIEND FOODS CORP.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressTaipei City 114067
TW

Trademark Events


Event DateEvent Description
Monday, December 9, 2024NEW APPLICATION ENTERED
Monday, May 19, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, May 19, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 8, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 8, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 9, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 9, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 3, 2025NON-FINAL ACTION WRITTEN
Wednesday, May 28, 2025ASSIGNED TO EXAMINER
Tuesday, June 3, 2025NON-FINAL ACTION E-MAILED
Tuesday, June 3, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED