BASELINE Trademark

Trademark Overview


On Thursday, January 25, 2018, a trademark application was filed for BASELINE with the United States Patent and Trademark Office. The USPTO has given the BASELINE trademark a serial number of 87981787. The federal status of this trademark filing is REGISTERED as of Tuesday, October 8, 2019. This trademark is owned by McWhinney Holding Company, LLLP. The BASELINE trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Business management in the field of retail shopping outlets, marketplaces, hospitality facilities, office facilities, entertainment facilities, restaurants and bars; providing commercial and industrial facilities; advertising and marketing services; on-line business marketing services featuring residential, hospitality, office and commercial real estate and developments

Shopping center services, namely, rental of shopping center space; real estate management in the field of shopping centers, marketplaces, residential facilities, hospitality facilities, office facilities
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General Information


Serial Number87981787
Word MarkBASELINE
Filing DateThursday, January 25, 2018
Status700 - REGISTERED
Status DateTuesday, October 8, 2019
Registration Number5880985
Registration DateTuesday, October 8, 2019
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 19, 2018

Trademark Statements


Goods and ServicesBusiness management in the field of retail shopping outlets, marketplaces, hospitality facilities, office facilities, entertainment facilities, restaurants and bars; providing commercial and industrial facilities; advertising and marketing services; on-line business marketing services featuring residential, hospitality, office and commercial real estate and developments
Goods and ServicesShopping center services, namely, rental of shopping center space; real estate management in the field of shopping centers, marketplaces, residential facilities, hospitality facilities, office facilities

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 6, 2018
Primary Code035
First Use Anywhere DateMonday, January 28, 2019
First Use In Commerce DateMonday, January 28, 2019

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 6, 2018
Primary Code036
First Use Anywhere DateMonday, January 28, 2019
First Use In Commerce DateMonday, January 28, 2019

Trademark Owner History


Party NameMcWhinney Holding Company, LLLP
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLoveland, CO 80538

Party NameMcWhinney Holding Company, LLLP
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLoveland, CO 80538

Party NameMcWhinney Holding Company, LLLP
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLoveland, CO 80538

Trademark Events


Event DateEvent Description
Wednesday, February 2, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, February 2, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 2, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, February 2, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, February 2, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 2, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 8, 2019REGISTERED-PRINCIPAL REGISTER
Saturday, August 31, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, August 30, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, August 27, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, August 12, 2019USE AMENDMENT FILED
Tuesday, August 27, 2019DIVISIONAL PROCESSING COMPLETE
Monday, August 12, 2019DIVISIONAL REQUEST RECEIVED
Friday, August 23, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, August 23, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, August 12, 2019TEAS REQUEST TO DIVIDE RECEIVED
Monday, August 12, 2019TEAS STATEMENT OF USE RECEIVED
Wednesday, February 6, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, February 4, 2019EXTENSION 1 GRANTED
Monday, February 4, 2019EXTENSION 1 FILED
Monday, February 4, 2019TEAS EXTENSION RECEIVED
Tuesday, August 14, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 19, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 19, 2018PUBLISHED FOR OPPOSITION
Wednesday, May 30, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, May 11, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 8, 2018ASSIGNED TO EXAMINER
Tuesday, February 6, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, January 29, 2018NEW APPLICATION ENTERED IN TRAM