Trademark Overview
On Wednesday, October 3, 2007, a trademark application was filed for BASE MAP with the United States Patent and Trademark Office. The USPTO has given the BASE MAP trademark a serial number of 77294730. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Friday, July 25, 2008. This trademark is owned by Emmis Operating Company. The BASE MAP trademark is filed in the Computer & Software Services & Scientific Services category with the following description:
Online software for use in the provision of customer relationship management services, namely, global computer network-based software architecture that provides an online database mining application to track consumer interaction, to track behavioral data within a website, to track activity on a variety of web applications, to track and manage online and mobile marketing campaigns, to provide demographic and psychographic profiling of website users, to provide geo-coding and geo-mapping of customer data for purposes of consumer segmentation, and to provide data sets for online and offline geo-targeted marketing
