| Serial Number | 98292950 |
| Word Mark | BALANCESHIELD |
| Filing Date | Thursday, November 30, 2023 |
| Status | 774 - OPPOSITION PENDING |
| Status Date | Wednesday, September 4, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 6, 2024 |
| Pseudo Mark | BALANCE SHIELD |
| Goods and Services | Financial services, specializing in retirement solutions and financial stability, namely, in the nature of indexed annuity services, administration and management of fixed and indexed annuities; investment management services; financial asset management services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 30, 2023 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | American Equity Investment Life Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Party Name | American Equity Investment Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Event Date | Event Description |
| Thursday, November 30, 2023 | NEW APPLICATION ENTERED |
| Sunday, February 25, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 28, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, July 17, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, June 28, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 6, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 6, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, September 4, 2024 | OPPOSITION PAPERS RECEIVED AT TTAB |
| Wednesday, September 4, 2024 | OPPOSITION INSTITUTED NO. 999999 |