| Serial Number | 97365437 |
| Word Mark | BAKEUP |
| Filing Date | Friday, April 15, 2022 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, December 8, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 30, 2025 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Downloadable computer game software featuring virtual goods, namely, body care, skin care, sun care, cosmetic, make-up, hair, fragrance, and bath products, including decorative tattoo and artificial gem transfers for use as cosmetics, all of the foregoing for use in online virtual worlds; downloadable multimedia files containing artwork, text, audio and/or video files, all relating to cosmetics, and all authenticated by non-fungible tokens |
| Goods and Services | Bar soap; Body scrubs; Cosmetic nail preparations; Cosmetic pads; Cosmetics; Deodorants and antiperspirants for personal use; Essential oils; Facial cleansers; Facial beauty masks; Cosmetic facial masks; Fragrances and perfumery; Hair care preparations; Non-medicated bath preparations; Non-medicated lip care preparations; Non-medicated skin care preparations; Non-medicated sun care preparations; Pre-moistened cosmetic wipes; Room fragrancing preparations; Sun-tanning preparations; Wipes impregnated with a skin cleanser; Temporary decorative tattoo transfers and decorative artificial gem transfers for cosmetics |
| Pseudo Mark | BAKE UP |
| Goods and Services | Retail store services and online retail store services featuring virtual goods, namely, body care, skin care, sun care, cosmetic, make-up, hair, fragrance, and bath products, including decorative tattoo and artificial gem transfers for use as cosmetics, all for use in online virtual worlds; providing an online marketplace for buyers and sellers of downloadable digital art images and video clips in the field of body care, skin care, sun care, cosmetics, make-up, hair, fragrances, and bath products, including decorative tattoo and artificial gem transfers for use as cosmetics, all authenticated by non-fungible tokens |
| Goods and Services | Entertainment services, namely, providing online, non-downloadable virtual goods, namely, body care, skin care, sun care, cosmetic, make-up, hair, fragrance, and bath products, including decorative tattoo and artificial gem transfers for use as cosmetics, all for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online, non-downloadable virtual digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in online environments, virtual online environments, and extended reality virtual environments created for entertainment purposes |
| Description of Mark | The mark consists of the vertically oriented word BAKEUP with the letters "A" and "K" sharing a same line boundary. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 20, 2022 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 20, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 20, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 20, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Bakeup Beauty Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 850164502 |
| Event Date | Event Description |
| Tuesday, April 19, 2022 | NEW APPLICATION ENTERED |
| Wednesday, April 20, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 3, 2022 | ASSIGNED TO EXAMINER |
| Thursday, August 4, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, August 4, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, August 4, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, February 6, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, February 6, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, February 6, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 14, 2023 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Tuesday, February 14, 2023 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Friday, February 17, 2023 | SUSPENSION LETTER WRITTEN |
| Friday, February 17, 2023 | LETTER OF SUSPENSION E-MAILED |
| Friday, February 17, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Wednesday, September 27, 2023 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, March 26, 2024 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, November 19, 2024 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Sunday, June 1, 2025 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, December 2, 2025 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Tuesday, December 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |