BAKE IT TO BELIEVE IT! Trademark

Trademark Overview


On Thursday, December 6, 1990, a trademark application was filed for BAKE IT TO BELIEVE IT! with the United States Patent and Trademark Office. The USPTO has given the BAKE IT TO BELIEVE IT! trademark a serial number of 74121239. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Monday, March 30, 1998. This trademark is owned by General Mills, Inc.. The BAKE IT TO BELIEVE IT! trademark is filed in the Staple Food Products category with the following description:

dessert items; namely, cake mixes

General Information


Serial Number74121239
Word MarkBAKE IT TO BELIEVE IT!
Filing DateThursday, December 6, 1990
Status710 - CANCELLED - SECTION 8
Status DateMonday, March 30, 1998
Registration Number1658419
Registration DateTuesday, September 24, 1991
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 2, 1991

Trademark Statements


Goods and Servicesdessert items; namely, cake mixes

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateMonday, March 30, 1998
Primary Code030
First Use Anywhere DateThursday, November 1, 1990
First Use In Commerce DateThursday, November 1, 1990

Trademark Owner History


Party NameGeneral Mills, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Party NameGeneral Mills, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Party NameGeneral Mills, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Trademark Events


Event DateEvent Description
Monday, March 30, 1998CANCELLED SEC. 8 (6-YR)
Tuesday, September 24, 1991REGISTERED-PRINCIPAL REGISTER
Tuesday, July 2, 1991PUBLISHED FOR OPPOSITION
Saturday, June 1, 1991NOTICE OF PUBLICATION
Wednesday, May 8, 1991APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 8, 1991ASSIGNED TO EXAMINER
Thursday, April 18, 1991ASSIGNED TO EXAMINER