| Description of Mark | The mark consists of a stylized design featuring a series of simplified, line-drawn architectural and natural elements above the wording "BAJA ESSENTIALS" followed by the wording "REAL ESTATE" and "PROPERTY MANAGEMENT" on separate lines below. The design elements, positioned above the wording, include, from left to right: a stylized, circular element, representing the sun, outlined with a thin black line containing a solid, tan-colored fill; a series of two stylized, linear representations of cacti, each comprised of a central vertical line with two short, perpendicular lines extending outward at various points, suggesting the arms of the cacti; a stylized, linear representation of a building or structure, consisting of a series of interconnected lines forming simplified geometric shapes. The structure includes a tall, narrow rectangular shape with an open top, positioned to the right of a slanted, descending line. To the right of the slanted line is a simplified house shape with a pitched roof, formed by a triangle atop a rectangle. Further to the right is another simplified house shape, also with a pitched roof, sharing a vertical line with the first house shape. All lines are thin, black and uniform thickness. Below the design elements is the wording "BAJA ESSENTIALS" in a bold, sans-serif typeface; whereas the word "BAJA" is grey in color, and "ESSENTIALS" and all other wording is in black. The wording "REAL ESTATE" is positioned on a separate line directly below "BAJA ESSENTIALS", followed by the wording "PROPERTY MANAGEMENT" on a third line below "REAL ESTATE." The wording "REAL ESTATE" and "PROPERTY MANAGEMENT" are in a smaller, sans-serif typeface, similar in style to "BAJA ESSENTIALS" but less bold.The overall design conveys a sense of modern simplicity, incorporating elements of desert landscape and architecture. The design is comprised solely of lines and fills, with no shading or gradients. |
