BAD CHOICES Trademark
Trademark Overview
On Friday, August 8, 2025, a trademark application was filed for BAD CHOICES with the United States Patent and Trademark Office. The USPTO has given the BAD CHOICES trademark a serial number of 99327019. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, March 17, 2026. The BAD CHOICES trademark is filed in the Light Beverage Products, Wines & Spirits, Personal, and Legal & Social Services categories with the following description:
Alcoholic beverages, namely, seltzers, vodka-based drinks, and vodka
Energy drinks
Licensing of intellectual property
General Information
| Serial Number | 99327019 |
| Word Mark | BAD CHOICES |
| Filing Date | Friday, August 8, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, March 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 20, 2026 |
Trademark Statements
| Goods and Services | Alcoholic beverages, namely, seltzers, vodka-based drinks, and vodka |
| Goods and Services | Energy drinks |
| Goods and Services | Licensing of intellectual property |
| Description of Mark | The mark consists of a smiling humanoid figure with rounded ears pointed upwards and arms folded over bent legs, with two bouncing action lines appearing to the left of the humanoid figure, with a partially-filled oval situated horizontally beneath the humanoid figure, with the words "BAD CHOICES" appearing in the solid portion of the oval in stylized font. |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 8, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 8, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 8, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Bloomfield Hills, MI 48301
US |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Bloomfield Hills, MI 48301
US |
Trademark Events
| Event Date | Event Description |
| Friday, August 8, 2025 | NEW APPLICATION ENTERED |
| Friday, August 8, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, December 19, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 19, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 22, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 23, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 14, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 20, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 20, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 17, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
