BACKSTORY Trademark
Trademark Overview
On Wednesday, March 18, 2026, a trademark application was filed for BACKSTORY with the United States Patent and Trademark Office. The USPTO has given the BACKSTORY trademark a serial number of 99710037. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, March 18, 2026. This trademark is owned by People.ai, Inc. DBA People.ai. The BACKSTORY trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Computer & Software Services & Scientific Services categories with the following description:
Software as a service (SAAS) services featuring software using artificial intelligence (AI) for customer relationship management (CRM); Software as a service (SAAS) services featuring artificial intelligence (AI) software for generating business analysis reports; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for creating deal and account summaries using digital business data, automating manual business sales tasks, enabling prescriptive business coaching recommendations, providing business digital data and information to artificial intelligence assistants, evaluating sales data and customer relationship management (CRM) data, and for providing advanced analytics and insights regarding the foregoing
Downloadable computer software for creating deal and account summaries using digital business data, automating manual business sales tasks, enabling prescriptive business coaching recommendations, providing business digital data and information to artificial intelligence assistants, evaluating sales data and customer relationship management (CRM) data, and for providing advanced analytics and insights regarding the foregoing; Downloadable computer software for use in customer relationship management (CRM); Downloadable computer software using artificial intelligence (AI) for generating business analysis reports
General Information
| Serial Number | 99710037 |
| Word Mark | BACKSTORY |
| Filing Date | Wednesday, March 18, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, March 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Software as a service (SAAS) services featuring software using artificial intelligence (AI) for customer relationship management (CRM); Software as a service (SAAS) services featuring artificial intelligence (AI) software for generating business analysis reports; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for creating deal and account summaries using digital business data, automating manual business sales tasks, enabling prescriptive business coaching recommendations, providing business digital data and information to artificial intelligence assistants, evaluating sales data and customer relationship management (CRM) data, and for providing advanced analytics and insights regarding the foregoing |
| Goods and Services | Downloadable computer software for creating deal and account summaries using digital business data, automating manual business sales tasks, enabling prescriptive business coaching recommendations, providing business digital data and information to artificial intelligence assistants, evaluating sales data and customer relationship management (CRM) data, and for providing advanced analytics and insights regarding the foregoing; Downloadable computer software for use in customer relationship management (CRM); Downloadable computer software using artificial intelligence (AI) for generating business analysis reports |
| Pseudo Mark | BACK STORY |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 18, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 18, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | People.ai, Inc. DBA People.ai |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104-5401
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, March 18, 2026 | NEW APPLICATION ENTERED |
| Wednesday, March 18, 2026 | APPLICATION FILING RECEIPT MAILED |
