| Serial Number | 99180558 |
| Word Mark | BACKSTORY |
| Filing Date | Monday, May 12, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, October 7, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 12, 2025 |
| Goods and Services | Brand concept and brand development services for corporate and individual clients; Business marketing consulting services; Marketing consulting services relating to long-term business strategy development for non-profit organizations; Marketing services |
| Goods and Services | Downloadable educational media, namely, instructional manuals, educational course materials, electronic books, templates for audiovisual presentations, video recordings, guide e-books featuring business strategy and marketing |
| Goods and Services | Business education and training services, namely, developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders; Coaching in the field of business and marketing; Educational services, namely, conducting classes, seminars, conferences, presentations, workshops in the field of business and marketing and distribution of course and educational materials in connection therewith |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 12, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 12, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 12, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Integrated Marketing Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Orem, UT 84097 |
| Party Name | Integrated Marketing Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Orem, UT 84097 |
| Event Date | Event Description |
| Monday, May 12, 2025 | NEW APPLICATION ENTERED |
| Monday, May 12, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, May 12, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, June 25, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, July 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 6, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 12, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 12, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 7, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, January 7, 2026 | TEAS STATEMENT OF USE RECEIVED |