| Serial Number | 90083218 |
| Word Mark | BACKSTAGE |
| Filing Date | Thursday, July 30, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 29, 2022 |
| Registration Number | 6681973 |
| Registration Date | Tuesday, March 29, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 11, 2022 |
| Goods and Services | Computer hardware and software, downloadable, for automating business activities for hair salons and spas, managing inventory and product ordering for smart product shelves and smart bins with sensors for monitoring inventory levels, assisting service personnel in providing hair care, hairstyle and non-medical hair treatment services, operating and tracking user data from hair and scalp scanners for the non-medical, cosmetic treatment of hair and scalp, operating and tracking user data from hair color creators, operating and tracking user data from color scales for weighing hair color preparations, operating and tracking user data from smart faucets for the control of water temperature and flow, accessing, managing, and displaying digital content on display screens and touch screens, and social networking; mobile devices and connected devices, namely, mobile phones, tablets, laptops, smart mirrors, display screens, touch screens, internet-connected devices and network connected devices for automating business activities for hair salons and spas, managing inventory and product ordering for smart product shelves and smart bins with sensors for monitoring inventory levels, assisting service personnel in providing hair care, hairstyle and non-medical hair treatment services, operating and tracking user data from hair and scalp scanners for the non-medical, cosmetic treatment of hair and scalp, operating and tracking user data from hair color creators, operating and tracking user data from color scales for weighing hair color preparations, operating and tracking user data from smart faucets for the control of water temperature and flow, accessing, managing, and displaying digital content on display screens and touch screens, and social networking; all of the above in the field of styling and care of hair |
| Goods and Services | Promotion of, retail store services featuring and wholesale store services featuring computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices; arranging and concluding commercial transactions on behalf of third parties in the nature of a commercial intermediary; all of the above in the field of styling and care of hair |
| Goods and Services | Development of computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices; technical and technological consulting services relating to computer hardware and software, mobile devices and connected devices; all of the above in the field of styling and care of hair |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 28, 2020 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 28, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 28, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | WELLA INTERNATIONAL OPERATIONS SWITZERLAND SÀRL |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | PETIT-LANCY 1213 CH |
| Party Name | WELLA INTERNATIONAL OPERATIONS SWITZERLAND SÀRL |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | PETIT-LANCY 1213 CH |
| Party Name | WELLA INTERNATIONAL OPERATIONS SWITZERLAND SÀRL |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 99 - Other |
| Address | PETIT-LANCY 1213 CH |
| Party Name | HFC Prestige International Operations Switzerland Sarl |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Geneva 1213 CH |
| Event Date | Event Description |
| Tuesday, March 29, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 11, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 11, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 22, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, December 15, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, December 2, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 24, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, November 23, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 23, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 16, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, May 27, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, May 27, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, May 27, 2021 | NON-FINAL ACTION WRITTEN |
| Monday, May 17, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 17, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 17, 2021 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Friday, April 30, 2021 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Friday, April 30, 2021 | LETTER OF SUSPENSION E-MAILED |
| Friday, April 30, 2021 | SUSPENSION LETTER WRITTEN |
| Friday, April 30, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Friday, April 30, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, April 30, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Friday, April 30, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, November 18, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, November 18, 2020 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 18, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 18, 2020 | ASSIGNED TO EXAMINER |
| Friday, August 28, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, August 3, 2020 | NEW APPLICATION ENTERED IN TRAM |