| Serial Number | 87945117 |
| Word Mark | BACKS\ASH |
| Filing Date | Friday, June 1, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, December 2, 2025 |
| Registration Number | 5837454 |
| Registration Date | Tuesday, August 20, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 4, 2019 |
| Pseudo Mark | BACKSLASH |
| Description of Mark | The mark consists of "BACKS\ASH" with all letters in white except for a yellow "\" symbol replacing the letter "L". The color black is not being claimed as a feature of the mark, since the black rectangle represents background, outlining and/or transparent areas and is not part of the mark. |
| Indication of Colors claimed | The colors white and yellow are claimed as a feature of the mark. |
| Goods and Services | Advertising services; marketing services; production and dissemination of advertising matter; business marketing and advertising management assistance for commercial and industrial companies; business consultancy services; business management and business organization, consultancy and assistance; business information; providing commercial information in the fields of marketing and advertising, technology, social media, search engine optimization and advertising placement, website user experience, and point of sale advertising; business research; providing statistical information and processing; data processing; sales promotion; procurement services, namely, purchasing advertising space for others; rental of advertising space; procurement services, namely, purchasing advertising and publicity materials for others; rental of publicity and advertising materials; direct mail advertising; market research; public opinion polling; organization of exhibitions for advertising and commercial purposes; radio, television, billboard and press advertising; publicity and promotional services; advertising agency services; marketing agency services; media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; media planning, namely, advising the client on the correct times and stations to advertise based on media analysis of the market for that media; business services relating to the provision of sponsorship, namely, promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of third parties by means of sponsorship relationships; business services, namely, searching for sponsorship for television commercials and programs; sponsorship search; market analysis; provision of the aforesaid services on-line from a computer database or on the Internet; compilation of advertisements for use as web pages on the Internet; design services, namely, design of advertising and promotional materials and developing marketing strategies and tactics; information, consultancy and advisory services relating to the aforesaid services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 8, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, May 31, 2017 |
| First Use In Commerce Date | Wednesday, May 31, 2017 |
| Party Name | Omnicom International Holdings Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94108 |
| Party Name | Omnicom International Holdings Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94108 |
| Party Name | Omnicom International Holdings Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94108 |
| Event Date | Event Description |
| Tuesday, June 5, 2018 | NEW APPLICATION ENTERED |
| Friday, June 8, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, June 9, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 20, 2018 | ASSIGNED TO EXAMINER |
| Thursday, September 27, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, September 27, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, September 27, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, March 20, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, March 20, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 28, 2019 | ASSIGNED TO LIE |
| Monday, April 8, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 8, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 29, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, April 30, 2019 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, May 15, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 4, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 4, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, July 29, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 20, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 8, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, February 8, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, February 8, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, February 8, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, February 8, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, August 20, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 19, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, December 2, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, December 2, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, December 2, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |