BACKPACK Trademark
Trademark Overview
On Monday, November 10, 2025, a trademark application was filed for BACKPACK with the United States Patent and Trademark Office. The USPTO has given the BACKPACK trademark a serial number of 99487349. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, May 28, 2026. This trademark is owned by SLM IP, LLC. The BACKPACK trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Communication Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising information, for reporting advertising statistics, and for optimizing advertising performance; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for optimizing website navigation; providing an interactive website featuring technology that allows users to place advertisements and track advertising performance, manage, distribute, and serve advertising, analyze advertising information, report advertising statistics, and optimize advertising performance; Platform as a service (PAAS) featuring online non-downloadable software platforms for gathering and analyzing information to identify, understand, and predict trends in sales, marketing, market share, p...
Communication services, namely, video broadcasting services over the internet or other communications network in the nature of electronically transmitting advertising videos played online and on television monitors in retail stores; narrowcasting in the nature of streaming advertising video material on the internet and via in-store television networks, namely, video narrowcasting services
Providing a website featuring resources, namely, non-downloadable publications in the nature of articles and reports in the fields of marketing and advertising
Market analysis, market research and market intelligence services; sales promotion of the goods and services of others; search engine optimization for promoting the goods and services of others; ad serving, namely, placing advertisements on websites and through mobile apps for others; promoting the goods and services of others through influencers; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions
Computer hardware and recorded software for incorporating advertisements onto splash screens, pop-up displays, and browser displays of computers accessing wireless networking systems; recorded and downloadable computer software for planning, scheduling, downloading, and managing advertisements onto video and/or audio output devices, namely, televisions, flat panels, digital signs, radios, intercoms, paging systems, public announcement systems, telephone systems, speakers, mobile communications devices, or other video and/or audio output devices; recorded and downloadable software and downloadable software in the nature of a mobile application, namely, software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same, for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; interactive computer kiosk systems, namely, information display terminals comprising compu...
General Information
| Serial Number | 99487349 |
| Word Mark | BACKPACK |
| Filing Date | Monday, November 10, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, May 28, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 16, 2026 |
Trademark Statements
| Goods and Services | Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising information, for reporting advertising statistics, and for optimizing advertising performance; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for optimizing website navigation; providing an interactive website featuring technology that allows users to place advertisements and track advertising performance, manage, distribute, and serve advertising, analyze advertising information, report advertising statistics, and optimize advertising performance; Platform as a service (PAAS) featuring online non-downloadable software platforms for gathering and analyzing information to identify, understand, and predict trends in sales, marketing, market share, price, search engine optimization, online searching, promotions, traffic, conversion, ratings, reviews, and operations; providing an Internet website portal and online marketing tool, namely, providing a website featuring on-line non-downloadable software tools for gathering and analyzing data to identify, understand, and predict trends in sales, marketing, market share, price, search engine optimization, online searching, promotions, traffic, conversion, ratings, reviews, and operations |
| Goods and Services | Communication services, namely, video broadcasting services over the internet or other communications network in the nature of electronically transmitting advertising videos played online and on television monitors in retail stores; narrowcasting in the nature of streaming advertising video material on the internet and via in-store television networks, namely, video narrowcasting services |
| Goods and Services | Providing a website featuring resources, namely, non-downloadable publications in the nature of articles and reports in the fields of marketing and advertising |
| Goods and Services | Market analysis, market research and market intelligence services; sales promotion of the goods and services of others; search engine optimization for promoting the goods and services of others; ad serving, namely, placing advertisements on websites and through mobile apps for others; promoting the goods and services of others through influencers; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions |
| Goods and Services | Computer hardware and recorded software for incorporating advertisements onto splash screens, pop-up displays, and browser displays of computers accessing wireless networking systems; recorded and downloadable computer software for planning, scheduling, downloading, and managing advertisements onto video and/or audio output devices, namely, televisions, flat panels, digital signs, radios, intercoms, paging systems, public announcement systems, telephone systems, speakers, mobile communications devices, or other video and/or audio output devices; recorded and downloadable software and downloadable software in the nature of a mobile application, namely, software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same, for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; interactive computer kiosk systems, namely, information display terminals comprising computers, computer hardware, computer peripherals and downloadable computer operating software, for use in providing marketing, advertising and sales information and analytics, for use in advertising and marketing placement information and services, and for use in connecting and engaging with consumers across e-commerce and social media platforms; electronic downloadable publications in the nature of articles and reports in the fields of marketing and advertising |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 10, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 10, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 10, 2025 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 10, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 10, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | SLM IP, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Newark, DE 19713
US |
Trademark Events
| Event Date | Event Description |
| Monday, November 10, 2025 | NEW APPLICATION ENTERED |
| Monday, November 10, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 18, 2026 | ASSIGNED TO EXAMINER |
| Friday, February 27, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, February 27, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, February 27, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 20, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 20, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 20, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 21, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
