Trademark Overview
On Monday, November 10, 2025, a trademark application was filed for BACKPACK with the United States Patent and Trademark Office. The USPTO has given the BACKPACK trademark a serial number of 99487349. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, November 10, 2025. This trademark is owned by SLM IP, LLC. The BACKPACK trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Communication Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Providing an Internet website portal and online marketing tool, namely, providing a website featuring on-line non-downloadable software tools for gathering and analyzing data to identify, understand, and predict trends in sales, marketing, market share, price, search engine optimization, online searching, promotions, traffic, conversion, ratings, reviews, and operations; market analysis, market research and market intelligence services; sales promotion of the goods and services of others; search engine optimization for promoting the goods and services of others; ad serving, namely, placing advertisements on websites and through mobile apps for others; promoting the goods and services of others through influencers; social media strategy services and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions
Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising information, for reporting advertising statistics, and for optimizing advertising performance; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for optimizing website navigation; providing an interactive website featuring technology for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising information, for reporting advertising statistics, and for optimizing advertising performance; Platform as a service (PAAS) featuring online non-downloadable software that gathers and analyzes information to identify, understand, and predict trends in sales, marketing, market shar...
Communication services, namely, video broadcasting services over the internet or other communications network in the nature of electronically transmitting advertising videos played online and on television monitors in retail stores; narrowcasting in the nature of streaming advertising video material on the internet and via in-store television networks, namely, video narrowcasting services
Providing a website featuring resources, namely, a website featuring primarily non-downloadable publications in the nature of articles and reports in the fields of marketing and advertising
Computer hardware and recorded software for incorporating advertisements onto splash screens, pop-up displays, and browser displays of computers accessing wireless networking systems; recorded and downloadable computer software for planning, scheduling, downloading, and managing advertisements onto video and/or audio output devices, namely, televisions, flat panels, digital signs, radios, intercoms, paging systems, public announcement systems, telephone systems, speakers, mobile communications devices, or other video and/or audio output devices; recorded and downloadable software and downloadable software in the nature of a mobile application, namely, software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same, for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; interactive computer kiosk systems, namely, information display terminals comprising compu...
