| Serial Number | 97829023 |
| Word Mark | BACKBONE MEDIA |
| Filing Date | Wednesday, March 8, 2023 |
| Status | 602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE |
| Status Date | Tuesday, April 2, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of the word BACKBONE above the word MEDIA where the letters B in Backbone include a representation of a mountain peak. |
| Goods and Services | Printed advertising, namely, posters, newsletters and brochures in the fields of digital and social media marketing; printed magazine columns about digital and social media marketing |
| Goods and Services | Clothing, namely, shirts, jackets, hats and socks |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing public relations services, namely, development and promotion of public relations strategies, brand stories, branded content, event marketing, press releases, press tours and product placement opportunities, implementation of crisis management solutions and influencer recruitment and seeding, and facilitating talent management, media trips and tradeshows; providing affiliate marketing services, namely, onboarding and account setup, affiliate recruitment, reporting and program optimization, and developing launch strategies and product launch and promotion strategies; providing consulting services in the field of facilitating planning, buying, and selling of media; providing search marketing services, namely, search engine optimization (SEO) consultation, technical SEO auditing, content marketing and SEO copywriting, advanced SEO reporting, keyword and content opportunities auditing and core web vitals advisement, developing backlink strategies, SEO-rich content calendars, and migrations and re-platforming consultation services; influencer marketing services; development, creation, production, and post-production of advertising content; providing marketing consulting in the field of social media, namely, developing social strategies, brand building, content curation, community management, influencer and ambassador programs, and providing paid social amplification and reporting and analytics; business marketing services; advertising, marketing and promotion services; marketing the goods and services of others; marketing services, namely, advertising and promotional services |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 28, 2023 |
| Primary Code | 016 |
| First Use Anywhere Date | Monday, September 1, 1997 |
| First Use In Commerce Date | Wednesday, January 28, 1998 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 28, 2023 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 28, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, September 1, 1997 |
| First Use In Commerce Date | Wednesday, January 28, 1998 |
| Party Name | Backbone Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Carbondale, CO 81623 |
| Event Date | Event Description |
| Tuesday, April 2, 2024 | ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND |
| Tuesday, April 2, 2024 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Monday, December 11, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 11, 2023 | NON-FINAL ACTION E-MAILED |
| Monday, December 11, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 6, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, March 29, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, March 28, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, March 11, 2023 | NEW APPLICATION ENTERED |