| Serial Number | 86498778 |
| Word Mark | BACK TO BASICS |
| Filing Date | Thursday, January 8, 2015 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, November 5, 2025 |
| Registration Number | 4803154 |
| Registration Date | Tuesday, September 1, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 16, 2015 |
| Goods and Services | Investment and financial management and advisory services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 21, 2015 |
| Primary Code | 036 |
| First Use Anywhere Date | Saturday, April 26, 2014 |
| First Use In Commerce Date | Saturday, April 26, 2014 |
| Party Name | Lyrical Asset Management LP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | New York, NY 10019 |
| Party Name | Lyrical Asset Management LP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | New York, NY 10019 |
| Party Name | Lyrical Asset Management LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | New York, NY 10022 |
| Party Name | Lyrical Asset Management LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | New York, NY 10022 |
| Party Name | Lyrical Asset Management LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | New York, NY 10022 |
| Party Name | Lyrical Asset Management LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | New York, NY 10022 |
| Event Date | Event Description |
| Monday, January 12, 2015 | NEW APPLICATION ENTERED |
| Wednesday, January 21, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 14, 2015 | ASSIGNED TO EXAMINER |
| Thursday, April 16, 2015 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, April 16, 2015 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, April 16, 2015 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, April 16, 2015 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, April 16, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 11, 2015 | ASSIGNED TO LIE |
| Tuesday, May 12, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, May 27, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 16, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 16, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 1, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 1, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, March 18, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, July 23, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, July 23, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, July 24, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, September 1, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, July 18, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, November 5, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, November 5, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, November 5, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, November 5, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |