BACK IT UP Trademark

Trademark Overview


On Tuesday, July 30, 2019, a trademark application was filed for BACK IT UP with the United States Patent and Trademark Office. The USPTO has given the BACK IT UP trademark a serial number of 88550955. The federal status of this trademark filing is REGISTERED as of Tuesday, March 1, 2022. This trademark is owned by Conopco, Inc.. The BACK IT UP trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Non-medicated soaps; hair care products, namely, hair lotions, hair waving preparations, hair glazes, hair gels, hair moisturizers, non-medicated hair liquid in the nature of hair styling preparations and/or liquid moisturizing treatments for hair, non-medicated hair preservation treatments for cosmetic purposes; non-medicated hair desiccating treatments, namely, hair oils, hair tonic, hair creams

General Information


Serial Number88550955
Word MarkBACK IT UP
Filing DateTuesday, July 30, 2019
Status700 - REGISTERED
Status DateTuesday, March 1, 2022
Registration Number6660136
Registration DateTuesday, March 1, 2022
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 14, 2020

Trademark Statements


Goods and ServicesNon-medicated soaps; hair care products, namely, hair lotions, hair waving preparations, hair glazes, hair gels, hair moisturizers, non-medicated hair liquid in the nature of hair styling preparations and/or liquid moisturizing treatments for hair, non-medicated hair preservation treatments for cosmetic purposes; non-medicated hair desiccating treatments, namely, hair oils, hair tonic, hair creams

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSunday, August 11, 2019
Primary Code003
First Use Anywhere DateFriday, July 31, 2020
First Use In Commerce DateFriday, July 31, 2020

Trademark Owner History


Party NameELIDA BEAUTY US (IP) LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressFELTON, DE 19943

Party NameConopco, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Party NameConopco, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Party NameConopco, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Trademark Events


Event DateEvent Description
Monday, September 16, 2019ASSIGNED TO EXAMINER
Friday, August 2, 2019NEW APPLICATION ENTERED
Sunday, August 11, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, September 22, 2019NON-FINAL ACTION WRITTEN
Sunday, September 22, 2019NON-FINAL ACTION E-MAILED
Sunday, September 22, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, November 20, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, November 25, 2019ASSIGNED TO LIE
Tuesday, November 26, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, November 26, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, January 14, 2020PUBLISHED FOR OPPOSITION
Tuesday, January 14, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 10, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Saturday, December 7, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 25, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, August 19, 2020SOU TEAS EXTENSION RECEIVED
Wednesday, August 19, 2020SOU EXTENSION 1 FILED
Wednesday, August 19, 2020SOU EXTENSION 1 GRANTED
Friday, August 21, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, December 30, 2020SOU TEAS EXTENSION RECEIVED
Wednesday, November 10, 2021ASSIGNED TO EXAMINER
Wednesday, December 30, 2020SOU EXTENSION 2 FILED
Wednesday, December 30, 2020SOU EXTENSION 2 GRANTED
Friday, January 1, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, July 1, 2021SOU TEAS EXTENSION RECEIVED
Thursday, July 1, 2021SOU EXTENSION 3 FILED
Thursday, July 1, 2021SOU EXTENSION 3 GRANTED
Saturday, July 3, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, December 30, 2021USE AMENDMENT FILED
Thursday, December 30, 2021TEAS STATEMENT OF USE RECEIVED
Wednesday, January 19, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, January 19, 2022STATEMENT OF USE PROCESSING COMPLETE
Friday, January 21, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, January 22, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 1, 2022REGISTERED-PRINCIPAL REGISTER
Thursday, June 13, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, June 20, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP