| Serial Number | 97251554 |
| Word Mark | BACK ALLEY HEIST |
| Filing Date | Thursday, February 3, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 28, 2023 |
| Registration Number | 6993279 |
| Registration Date | Tuesday, February 28, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 18, 2022 |
| Goods and Services | Entertainment services, namely, providing on-line computer games and game applications, enhancements within online computer games, and game applications within online computer games; providing an internet website portal in the field of computer games and gaming; entertainment services, namely, providing virtual environments in which users can interact through social games for recreational, leisure or entertainment purposes |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 18, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, September 27, 2022 |
| First Use In Commerce Date | Tuesday, September 27, 2022 |
| Party Name | Playtika Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Herzliya Pituach 4672408 IL |
| Party Name | Playtika Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Herzliya Pituach 4672408 IL |
| Party Name | Playtika Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Herzliya Pituach 4672408 IL |
| Event Date | Event Description |
| Monday, February 7, 2022 | NEW APPLICATION ENTERED |
| Friday, February 18, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 12, 2022 | ASSIGNED TO EXAMINER |
| Monday, September 12, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 28, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 18, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 18, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 13, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, December 19, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Sunday, January 22, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, December 19, 2022 | USE AMENDMENT FILED |
| Sunday, January 22, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, January 23, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, January 24, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, February 28, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 28, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, December 30, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, December 30, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, December 30, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 30, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 30, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |