B SOCIAL Trademark
Trademark Overview
On Wednesday, July 15, 2026, a trademark application was filed for B SOCIAL with the United States Patent and Trademark Office. The USPTO has given the B SOCIAL trademark a serial number of 99941796. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, July 15, 2026. This trademark is owned by Breitling SA. The B SOCIAL trademark is filed in the Insurance & Financial Services, Construction & Repair Services, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:
Services for providing food and drink; restaurant services; bar services; cocktail lounge services; cafés, café services; food and drink catering; serving food and drink; preparation of food and drink; self service restaurant services; hotel services; accommodation bureau services; temporary room rental; temporary accommodation reservations; rental of vacation accommodation; hospitality services [accommodation]; hospitality services [food and drink]; mobile catering; mobile restaurant services; mobile café services for providing food and drink; providing of food and drink via a mobile truck; online booking of restaurant tables; serving of alcoholic beverages; takeaway services; private members dining club services; private members drinking club services; guesthouse services; restaurants featuring home delivery; providing campground facilities booking of temporary accommodation via the internet; agency services for the reservation of temporary accommodation; private residence club se...
Installation and repair services; building construction services; supervision of construction; construction management services; property development services [construction]; interior build-out services; painting, interior and exterior; Interior refurbishment of buildings; cleaning of building interiors; interior fitting-out of offices; interior renovation of commercial premises; decorative interior house painting services; sanitizing of building interior surfaces; interior sealing and caulking services; installation of interior partitions for buildings; construction of partition walls for interiors; furniture renovation; renovation of property; renovation and repair of buildings; renovation, repair and maintenance of electrical wiring; advisory services relating to the renovation of property; supervision of building renovation; apartment refurbishment services; refurbishment of buildings; advisory services relating to building refurbishment; painting; house painting; painting and de...
Education; providing of training; entertainment; sporting and cultural activities; business education; entertainment club services; organizing entertainment events; arranging of film events, musical events, cultural and sporting events and live entertainment events, providing recreational events; organisation of discos, museum services (presentation, exhibitions); arranging and conducting of conferences, courses and congresses; conducting workshops; publishing services; gaming services; organization of competitions; organization of cultural events; party planning; gambling services; casino facilities [gambling]; organizing sporting events; nightclub entertainment; online entertainment; health club services; sports clubs [fitness and health]; personal fitness training; social club services for entertainment purposes; live entertainment; live music concerts; live stage shows; corporate hospitality; hospitality services (entertainment); interactive entertainment; cinema entertainment; pro...
Financial consultancy services; financial services, namely, investment services, investment management and asset management services, investment consultancy services, investment brokerage services, investment advisory services, and investment of funds for others; providing financial and investment information; financial management of capital investment funds; administration and management of private investment funds and investment portfolios; investment research services; financial and investment services, namely, acquisition of financial assets for others for the purposes of wealth creation; real estate services; real estate agency services, real estate brokerage, real estate affairs, sale and purchase of real estate
General Information
| Serial Number | 99941796 |
| Word Mark | B SOCIAL |
| Filing Date | Wednesday, July 15, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, July 15, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Services for providing food and drink; restaurant services; bar services; cocktail lounge services; cafés, café services; food and drink catering; serving food and drink; preparation of food and drink; self service restaurant services; hotel services; accommodation bureau services; temporary room rental; temporary accommodation reservations; rental of vacation accommodation; hospitality services [accommodation]; hospitality services [food and drink]; mobile catering; mobile restaurant services; mobile café services for providing food and drink; providing of food and drink via a mobile truck; online booking of restaurant tables; serving of alcoholic beverages; takeaway services; private members dining club services; private members drinking club services; guesthouse services; restaurants featuring home delivery; providing campground facilities booking of temporary accommodation via the internet; agency services for the reservation of temporary accommodation; private residence club services, namely, providing club members temporary accommodations; retirement homes; day-nurseries [crèches]; boarding for animals; rental of chairs, tables, table linen, glassware; rental of cooking apparatus; rental of drinking water dispensers; rental of lighting apparatus; temporary accommodation; restaurant and bar services; catering services; restaurant and bar information services; booking of temporary accommodation; reservation and booking services for restaurants and bars; rental of furniture; rental of lights and lamps; virtual and/or online, and/or augmented reality services relating to all the aforesaid; information, advisory and consultancy services relating to all the aforesaid; all of the foregoing excluding land-based and interactive online gambling, casino, lottery, and sports wagering services |
| Goods and Services | Installation and repair services; building construction services; supervision of construction; construction management services; property development services [construction]; interior build-out services; painting, interior and exterior; Interior refurbishment of buildings; cleaning of building interiors; interior fitting-out of offices; interior renovation of commercial premises; decorative interior house painting services; sanitizing of building interior surfaces; interior sealing and caulking services; installation of interior partitions for buildings; construction of partition walls for interiors; furniture renovation; renovation of property; renovation and repair of buildings; renovation, repair and maintenance of electrical wiring; advisory services relating to the renovation of property; supervision of building renovation; apartment refurbishment services; refurbishment of buildings; advisory services relating to building refurbishment; painting; house painting; painting and decorating services; decorating of buildings; carpentry services; installing drywall panels; wallpapering; wall texturing; installing wallboard; construction of curtain walls; insulating of internal and external walls, ceilings and roofs; ceiling installation; ceiling lining installation; ceiling texturing; installation of internal partitioning; lighting apparatus installation; installation of lighting systems; advisory services relating to the installation of lighting apparatus; installation of plumbing; installation of plumbing systems; electric appliance installation; installation of electrical grounding; installation of electrical wiring; installation of flooring, millwork, and fixtures; shop fitting (installation of fixtures and fittings); installation of decorative elements and furnishings |
| Description of Mark | The mark consists of a gold, stylized letter "B" above the black wording "SOCIAL", which is situated between two black horizontal lines. |
| Indication of Colors claimed | The color(s) gold and black is/are claimed as a feature of the mark. |
| Goods and Services | Education; providing of training; entertainment; sporting and cultural activities; business education; entertainment club services; organizing entertainment events; arranging of film events, musical events, cultural and sporting events and live entertainment events, providing recreational events; organisation of discos, museum services (presentation, exhibitions); arranging and conducting of conferences, courses and congresses; conducting workshops; publishing services; gaming services; organization of competitions; organization of cultural events; party planning; gambling services; casino facilities [gambling]; organizing sporting events; nightclub entertainment; online entertainment; health club services; sports clubs [fitness and health]; personal fitness training; social club services for entertainment purposes; live entertainment; live music concerts; live stage shows; corporate hospitality; hospitality services (entertainment); interactive entertainment; cinema entertainment; providing entertainment facilities; organization of sports competitions; timing of sports events; provision of non-downloadable online electronic publications; virtual and/or online, and/or augmented reality services relating to all the aforesaid; information, advisory and consultancy services relating to all the aforesaid; all of the foregoing excluding land-based and interactive online gambling, casino, lottery, and sports wagering services |
| Pseudo Mark | BE SOCIAL |
| Goods and Services | Financial consultancy services; financial services, namely, investment services, investment management and asset management services, investment consultancy services, investment brokerage services, investment advisory services, and investment of funds for others; providing financial and investment information; financial management of capital investment funds; administration and management of private investment funds and investment portfolios; investment research services; financial and investment services, namely, acquisition of financial assets for others for the purposes of wealth creation; real estate services; real estate agency services, real estate brokerage, real estate affairs, sale and purchase of real estate |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 15, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 15, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 15, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 15, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Breitling SA |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 33 - NOT AVAILABLE |
| Address | Grenchen CH-2540
CH |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 15, 2026 | NEW APPLICATION ENTERED |
| Wednesday, July 15, 2026 | APPLICATION FILING RECEIPT MAILED |
