| Serial Number | 99296396 |
| Word Mark | B-FRESH |
| Filing Date | Tuesday, July 22, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 24, 2026 |
| Registration Number | 8151056 |
| Registration Date | Tuesday, February 24, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 6, 2026 |
| Goods and Services | Juice bar services; Restaurant services; Restaurant and café services; Restaurant services featuring healthy beverages, juices, boba teas, smoothies, yogurt, ice cream, shakes |
| Pseudo Mark | BE FRESH |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 22, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Wednesday, September 30, 2020 |
| Party Name | FRESH ENERGY LTD |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 22 - NOT AVAILABLE |
| Address | Rishon Letsiyon IL |
| Party Name | FRESH ENERGY LTD |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 22 - NOT AVAILABLE |
| Address | Rishon Letsiyon IL |
| Party Name | FRESH ENERGY LTD |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 22 - NOT AVAILABLE |
| Address | Rishon Letsiyon IL |
| Event Date | Event Description |
| Tuesday, July 22, 2025 | NEW APPLICATION ENTERED |
| Tuesday, July 22, 2025 | APPLICATION FILING RECEIPT MAILED |
| Saturday, November 29, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 9, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 9, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 31, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, January 2, 2026 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Tuesday, January 6, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 6, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 24, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 24, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, February 26, 2026 | ASSIGNED TO PETITION STAFF |
| Monday, March 2, 2026 | POST PUBLICATION AMENDMENT – NOT ENTERED |