| Serial Number | 98617446 |
| Word Mark | B BREAD REWARDS |
| Filing Date | Tuesday, June 25, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, August 7, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 26, 2025 |
| Description of Mark | The mark consists of a stylized letter "B" inside a shaded circle, with the words "BREAD" and "REWARDS" in lowercase letters to the right of the circle.. |
| Goods and Services | magnetically encoded credit cards; encoded electronic chip cards for use as credit cards; encoded smart cards embedded with transponders and containing programming used to function as credit cards; downloadable software and applications for facilitating and administering banking, financing of purchases, consumer lending, credit account management, payment by credit card, debit card, or virtual payment method, electronic funds transfer services, electronic payment services, transaction authentication services, routing, authorization and settlement services, and fraud detection and control services; downloadable software for enabling the electronic transfer of funds made via electronic payments, credit card, and debit card |
| Goods and Services | financing and loan services; financing loans for online consumers; financing of purchases; consumer lending services; consumer purchase financing; online consumer purchase financing; issuing of credit cards and credit accounts; financial administration of credit card accounts and credit accounts; credit card and credit account authorization services for consumers; credit card and credit account transaction processing services; credit card and credit account payment processing services; providing cash and other rebates for credit card use as part of a customer loyalty program; loyalty program payment processing services |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | promoting the sale of credit cards and credit accounts by means of loyalty and incentive award programs; business administration of consumer loyalty programs |
| NOT AVAILABLE | "REWARDS" |
| Goods and Services | providing temporary use of non-downloadable software and applications for facilitating and administering banking, loans, financing of purchases, consumer lending, loan applications, credit card applications, credit and loan account management, payment by credit card, debit card, or virtual payment method, electronic funds transfer services, electronic payment services transaction authentication services, routing, authorization and settlement services, and fraud detection and control services; providing temporary use of online non-downloadable software for enabling the electronic transfer of funds made via electronic payments, credit card, and debit card |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 25, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, August 31, 2023 |
| First Use In Commerce Date | Thursday, August 31, 2023 |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 25, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, August 31, 2023 |
| First Use In Commerce Date | Thursday, August 31, 2023 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 25, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, August 31, 2023 |
| First Use In Commerce Date | Thursday, August 31, 2023 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 25, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, August 31, 2023 |
| First Use In Commerce Date | Thursday, August 31, 2023 |
| Party Name | BREAD FINANCIAL PAYMENTS, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, OH 43219 |
| Event Date | Event Description |
| Tuesday, June 25, 2024 | NEW APPLICATION ENTERED |
| Sunday, January 19, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, January 19, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 22, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, January 22, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 22, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 22, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Tuesday, April 22, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Tuesday, January 21, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, June 3, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, July 22, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 22, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 23, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 24, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |