| Serial Number | 97303044 |
| Word Mark | B BREAD LOANS |
| Filing Date | Wednesday, March 9, 2022 |
| Status | 819 - SU - REGISTRATION REVIEW COMPLETE |
| Status Date | Friday, July 18, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 2, 2023 |
| Description of Mark | The mark consists of a stylized letter "B" inside a shaded circle, with the words "BREAD" and "LOANS" in lowercase letters to the right of the circle. |
| Goods and Services | Financing and loan services; consumer lending services; debt consolidation services; banking services, namely, providing loan services |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "LOANS" |
| Goods and Services | Providing temporary use of non-downloadable software and applications for facilitating and administering banking, loans, consumer lending, and loan applications |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 14, 2022 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, October 31, 2023 |
| First Use In Commerce Date | Tuesday, October 31, 2023 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 14, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, October 31, 2023 |
| First Use In Commerce Date | Tuesday, October 31, 2023 |
| Party Name | BREAD FINANCIAL PAYMENTS, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, OH 43221 |
| Party Name | BREAD FINANCIAL PAYMENTS, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | PLANO, TX 75024 |
| Party Name | ADS Alliance Data Systems, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Event Date | Event Description |
| Saturday, March 12, 2022 | NEW APPLICATION ENTERED |
| Monday, March 14, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 15, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 8, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, September 23, 2022 | ASSIGNED TO EXAMINER |
| Friday, September 23, 2022 | NON-FINAL ACTION WRITTEN |
| Friday, September 23, 2022 | NON-FINAL ACTION E-MAILED |
| Friday, September 23, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, March 20, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 20, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 20, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 27, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 12, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 2, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 2, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 27, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, October 5, 2023 | SOU TEAS EXTENSION RECEIVED |
| Thursday, October 5, 2023 | SOU EXTENSION 1 FILED |
| Thursday, October 5, 2023 | SOU EXTENSION 1 GRANTED |
| Thursday, June 27, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, June 27, 2024 | SOU EXTENSION 2 FILED |
| Thursday, June 27, 2024 | SOU EXTENSION 2 GRANTED |
| Monday, December 23, 2024 | SOU EXTENSION 3 FILED |
| Monday, December 23, 2024 | SOU TEAS EXTENSION RECEIVED |
| Saturday, October 7, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, June 27, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, April 8, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, April 10, 2025 | SOU EXTENSION 3 GRANTED |
| Thursday, April 10, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, July 18, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, July 18, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, July 14, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, June 27, 2025 | USE AMENDMENT FILED |
| Friday, June 27, 2025 | TEAS STATEMENT OF USE RECEIVED |