| Serial Number | 97306359 |
| Word Mark | B BREAD FINANCIAL |
| Filing Date | Thursday, March 10, 2022 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Tuesday, June 10, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 29, 2024 |
| Description of Mark | The mark consists of a stylized letter "B" inside a shaded circle, with the words "BREAD" and "FINANCIAL" in lowercase letters to the right of the circle, with "BREAD" positioned above "FINANCIAL". |
| Goods and Services | Administration of loyalty programs and incentive award programs to promote the sale of products and services of others; promoting the sale of credit cards and credit accounts by means of loyalty and incentive award programs; promoting the sale of goods and services of others by means of loyalty and incentive award programs; business administration of consumer loyalty programs; advertising, marketing, and promotional services in the field of loyalty and incentive award programs; business data analysis; consumer survey services; conducting surveys of consumers in relation to purchasing behavior; economic forecasting in the field of consumer credit and purchase behavior; business marketing and advertising consulting services; advertising, marketing, and promotional services in the field of consumer financing products and services; advertising and marketing consultancy in the field of consumer financing products and services; marketing consulting, namely, development of marketing and advertising campaigns for others; direct marketing and direct advertising services for others |
| NOT AVAILABLE | "FINANCIAL" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 15, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BREAD FINANCIAL PAYMENTS, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | PLANO, TX 75024 |
| Party Name | BREAD FINANCIAL PAYMENTS, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | PLANO, TX 75024 |
| Party Name | ADS Alliance Data Systems, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Event Date | Event Description |
| Monday, March 14, 2022 | NEW APPLICATION ENTERED |
| Tuesday, March 15, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 22, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, September 22, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, September 22, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, March 17, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 25, 2023 | SUSPENSION LETTER WRITTEN |
| Tuesday, April 25, 2023 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, April 25, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Wednesday, November 8, 2023 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Wednesday, March 16, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 8, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 21, 2022 | ASSIGNED TO EXAMINER |
| Friday, March 17, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 20, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 13, 2024 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Friday, September 20, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 20, 2024 | ASSIGNED TO LIE |
| Monday, September 23, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 8, 2024 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Friday, September 20, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 9, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 10, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 10, 2025 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, June 10, 2025 | SOU EXTENSION 1 FILED |
| Tuesday, June 10, 2025 | SOU EXTENSION 1 GRANTED |
| Tuesday, October 29, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 29, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |