| Serial Number | 99369545 |
| Word Mark | B BILI SOCIAL |
| Filing Date | Tuesday, September 2, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 16, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 16, 2026 |
| Goods and Services | Web site hosting for others featuring technology that allows users to search, browse, and purchase a wide variety of consumer goods of others; providing a platform as a service (PAAS) featuring non-downloadable computer software platform for online sales that allows users to create personalized online retail stores; Providing online non-downloadable software for creating personalized online retail stores; Providing online non-downloadable software that provides personalized analytics reports for social media influencers on social media followers and social media post interactions, enabling social media influencers to track, analyze and measure performance |
| NOT AVAILABLE | "SOCIAL" |
| Goods and Services | Brand positioning services; business advice relating to marketing; business consulting services in the fields of sales and marketing; conducting business and market research services for others; developing brand strategies for others, namely, brand development services for corporate and individual clients; developing of marketing strategies for others; promotion of goods through influencers for others; providing advice in the field of market research and analysis of consumer buying habits and consumer opinions for use in advertising the goods and services of others, namely, market research, market research consultation, and marketing services; providing information regarding advertising, marketing and promotional services for others; providing marketing consulting in the field of social media; Providing promotional, marketing and advertising services for social media influencers; providing targeted marketing services for brands and social media influencers |
| Description of Mark | The mark consists of a stylized depiction of the letter "B", comprised of three separable polygons, that together are formed from a gradient of purple at the top to coral pink at the base. The polygon shapes that form this "B" are specifically a triangle at the top, above a parallelogram, above a trapezoid. Below this letter "B" design is the stylized wording "BILI SOCIAL" in coral pink. |
| Pseudo Mark | B BECAUSE I LOVE IT SOCIAL |
| Indication of Colors claimed | The color(s) purple and coral pink is/are claimed as a feature of the mark. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 2, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 2, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BILI Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | East York, ON M4J3S4 CA |
| Party Name | BILI Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | East York, ON M4J3S4 CA |
| Event Date | Event Description |
| Tuesday, September 2, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 2, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, January 21, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 21, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, January 22, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, February 4, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 4, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 4, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 4, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 4, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 4, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 13, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, May 13, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, May 13, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, May 13, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, May 15, 2026 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Friday, May 15, 2026 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Thursday, May 21, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 10, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 16, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 16, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |