| Serial Number | 88085143 |
| Word Mark | B BESLER SMART ABOUT REVENUE TENACIOUS ABOUT RESULTS |
| Filing Date | Monday, August 20, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Saturday, October 18, 2025 |
| Registration Number | 5779281 |
| Registration Date | Tuesday, June 18, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 2, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the letter "B" in a circle to the left of the word "BESLER" with the words "Smart about revenue. Tenacious about results" under the word "BESLER". |
| Goods and Services | providing financial services, namely, revenue optimization in the nature of strategic financial advisory services and analyzing financial data for the purpose of revenue optimization and revenue recovery for healthcare entities |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 28, 2018 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, August 31, 2017 |
| First Use In Commerce Date | Thursday, August 31, 2017 |
| Party Name | Besler & Company, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Princeton, NJ 08540 |
| Party Name | Besler & Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Princeton, NJ 08540 |
| Party Name | Besler & Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Princeton, NJ 08540 |
| Event Date | Event Description |
| Thursday, August 23, 2018 | NEW APPLICATION ENTERED |
| Tuesday, August 28, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 29, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, December 5, 2018 | ASSIGNED TO EXAMINER |
| Monday, December 10, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, December 10, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, December 10, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, January 2, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 2, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 2, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 7, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, February 7, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, February 7, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, February 7, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, February 7, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 22, 2019 | ASSIGNED TO LIE |
| Wednesday, March 13, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 2, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 2, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 18, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 18, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, June 18, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, October 18, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, October 18, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, October 18, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |